2022

NYX Awards - 2022 Gold Winner Winner: Miami Ad School

Nexit

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Netflix UK

Country / Region

United States

Experience Level

Internal

We want what we can’t have. Studies show that when audiences learn a TV show is going to be removed from a platform, viewership increases. So when UK audiences aren’t watching enough foreign language content on Netflix, the best way to get them to do so is to convince them they will no longer be able to.
The Brexit referendum embodies England’s fear of everything foreign. What if NetflixUK pretended that because of an obscure Brexit cultural import law, they’d be losing all rights to foreign films and shows in a week’s time? The inevitable fan outrage on social media would raise awareness of previously overlooked foreign content. And with prominently displayed deadlines on the Netflix homepage, these shows would appear all the more desirable.
Forbidden fruit is sweeter when it’s just out of reach.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Nari Ward: Lazarus, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Video/ Film / Web Based Productions / Public Interest / Awareness

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - Winter Explorer Campaign , Travel Manitoba
gold
winner

Entrant Company

Travel Manitoba

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

Canada

2022
Strategic Campaign
NYX Awards 2022 Winner - Deliciously Healthy  with Chef Chris, Brand Ave. Studios/Amplified Digital Agency
gold
winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - ROSSETTI, Verde Media
gold
winner
ROSSETTI

Entrant Company

Verde Media

Category

Website / Business to Business

Country / Region

United States