2022

NYX Awards - 2022 Gold Winner Winner: Miami Ad School

Nexit

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Netflix UK

Country / Region

United States

Experience Level

Internal

We want what we can’t have. Studies show that when audiences learn a TV show is going to be removed from a platform, viewership increases. So when UK audiences aren’t watching enough foreign language content on Netflix, the best way to get them to do so is to convince them they will no longer be able to.
The Brexit referendum embodies England’s fear of everything foreign. What if NetflixUK pretended that because of an obscure Brexit cultural import law, they’d be losing all rights to foreign films and shows in a week’s time? The inevitable fan outrage on social media would raise awareness of previously overlooked foreign content. And with prominently displayed deadlines on the Netflix homepage, these shows would appear all the more desirable.
Forbidden fruit is sweeter when it’s just out of reach.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Website
NYX Awards 2022 Winner - Bradley + Company, Verde Media
gold
winner
Bradley + Company

Entrant Company

Verde Media

Category

Website / Branding

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Wall's Lookout Logo, Gravity Switch
gold
winner
George and Mark Waldmann

Entrant Company

Gravity Switch

Category

Design / Logo

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Harmons Grocery Private Brands Packaging, Mighty Fudge Studios
gold
winner

Entrant Company

Mighty Fudge Studios

Category

Design / Packaging (Series)

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Nari Ward: Home of the Brave, The Vilcek Foundation
gold
winner

Entrant Company

The Vilcek Foundation

Category

Social Media Videos / Social Responsibility

Country / Region

United States