2022

NYX Awards - 2022 Gold Winner Winner: Miami Ad School

Nexit

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Netflix UK

Country / Region

United States

Experience Level

Internal

We want what we can’t have. Studies show that when audiences learn a TV show is going to be removed from a platform, viewership increases. So when UK audiences aren’t watching enough foreign language content on Netflix, the best way to get them to do so is to convince them they will no longer be able to.
The Brexit referendum embodies England’s fear of everything foreign. What if NetflixUK pretended that because of an obscure Brexit cultural import law, they’d be losing all rights to foreign films and shows in a week’s time? The inevitable fan outrage on social media would raise awareness of previously overlooked foreign content. And with prominently displayed deadlines on the Netflix homepage, these shows would appear all the more desirable.
Forbidden fruit is sweeter when it’s just out of reach.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Advertising
NYX Awards 2022 Winner - This is College Television Spots, Tarrant County College
gold
winner

Entrant Company

Tarrant County College

Category

Advertising / Advertising Campaign

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Getac: K120, Plan for the worst, bring out the best, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Strategic Campaign / Digital Marketing Campaign

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Marketing (Service)

Country / Region

Switzerland

2022
Commercial & Marketing
NYX Awards 2022 Winner - PEACE OF MIND, FINAL FRAME GmbH
gold
winner
Cloud of Legacy

Entrant Company

FINAL FRAME GmbH

Category

Commercial & Marketing / Consumer Products / Services

Country / Region

Germany