2022

NYX Awards - 2022 Gold Winner Winner

Let Parents Stay(Han Embroidery Typeface)

Entrant Company

Yu Chen

Category

Pro Bono - Pro Bono

Client's Name

Hubei Han Embroidery Association

Country / Region

China

Experience Level

Internal

Han Embroidery is a traditional cultural heritage that originates in China. In recent years, due to the loss of artisans, economic growth, and large factory production, the art is at risk of being lost forever.

Jinling is a poverty-stricken village with 2000 left-behind children. When I got there, I was surprised that all the local people had mastered Han Embroidery skills, but they could not use Han Embroidery to make a living, so the young parents had to work outside in large cities away from their children.

I co-founded the Han Embroidery poverty alleviation project, "Let Parents Stay" to help the locals inherit Han Embroidery culture and revive a Han Embroidery economy.

Credits

Yu Chen
2022
Public Relations
NYX Awards 2022 Winner - FTX
gold
winner
FTX
FTX

Entrant Company

Factory PR

Category

Public Relations - Media Relations / Other

Country / Region

United States

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - SAIC ArtBash 2022
gold
winner
School of the Art Institute of Chicago

Entrant Company

Yu Chen

Category

Youtube / Vimeo Videos - 3D Animation (NEW)

Country / Region

China

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions - Media

Country / Region

Switzerland

2022
Content Marketing Strategy
NYX Awards 2022 Winner - 2021 ITRI Annual Report - Beyond Growth: Towards a Net Zero Tomorrow
gold
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Content Marketing Strategy - Annual Report

Country / Region

Taiwan