2023

NYX Awards - 2023 Gold Winner Winner

Chronicle of an Extintion Foretold

Entrant Company

Lara Collado

Category

Advertising - Online AD (Campaign)

Client's Name

Country / Region

Spain

Experience Level

Student

Chronicle of an Extintion Foretold was created as an activist project to raise awareness within the population in order to protect and save the environment and all the living beings. This project criticises the atrocities that humans do to the planet, focusing on air pollution, the problem with plastics and animal testing.

Let me explain two of the pictures that have a text written in Spanish:

The picture with a delicious fish & plastic says: "The most delicious part of a fish is THE PLASTIC"

The picture with the girl covered in blood says: "How many lives are your cosmetics worth?". As you can see, the model holds a can with an atrocious label. In the label we can read: "Tested on animals".

Credits

Lara Collado Martín
2023
Strategic Campaign
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Entrant Company

PAGEONE

Category

Strategic Campaign - Social Media Campaign

Country / Region

Philippines

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Design
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Bougie Funk

Entrant Company

Cynda Media Lab

Category

Design - Promotional / Branding

Country / Region

United States

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Strategic Campaign
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KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

Turkey

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Design
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Entrant Company

David Beagin Design

Category

Design - Brochure

Country / Region

United States