Lincoln Dealer Shifts Focus To Reservations

Hines Park Lincoln is among the top five Lincoln dealerships in the country. They welcome new strategies and recognize when older ones need optimization. With their marketing partner, C-4 Analytics, their campaign strategies were always evolving. Whether they’re changing or optimizing current strategies based on performance data, C-4 Analytics guided them each step of the way. That’s why they turned to us when the pandemic shifted the market-focus toward vehicle reservations. To be successful, we needed to ramp up reservation awareness while generating quality leads. We did this by crafting a cohesive digital marketing strategy built for conversion. Our campaign consisted of email marketing, social promotions, and on-site awareness assets that all lead to a landing page that made their reservation experience easy to act upon. They took their $1,000 cash offer promotion and coupled it with their reservation tactics, while making sure to investigate their campaign for optimization opportunities. Together, we made efforts to make our experience as simple as possible so users would find it easier to interact with. Last, we examined our deployment schedule to determine what day would be best to deploy each part of our campaign. Our email campaign generated these extraordinary results: 6+% Conversion Rate (the best conversion rate for Hines Park in 2 quarters) 443 User Sessions, and 47 Campaign Landing Page Views.