2023

NYX Awards - 2023 Gold Winner Winner: Phospho Ltd

The lifecycle of SARS-CoV-2

Entrant Company

Phospho Ltd

Category

COVID-19 Related / Medical

Client's Name

Maastricht University

Country / Region

United Kingdom

Experience Level

Agency

The Covid-19 pandemic was a global crash course in science education. To navigate an instantly changed world, we all had to learn. About different types of facemasks. About proper handwashing techniques. But what about the virus itself? The full story of what the SARS-CoV-2 coronavirus actually does inside our bodies has never been told. This is that story.
We animated the full life cycle of a single SARS-CoV-2 coronavirus to explain exactly what happens during an infection. But if there’s one topic that has seen misinformation, it’s the coronavirus. So this life cycle animation has to be reliable. It has to be accurate. It has to be based in science. And that’s why we’ve developed in house procedural workflows in Houdini to animate using actual scientific data. We used knowledge gained from all kinds of different scientific disciplines to uphold a rigorous scientific standard. And where the knowledge was lacking about complex, dynamic biology, we used the power of Houdini alongside a close collaboration with coronavirus experts to recreate most faithfully what the scientific community believes is happening inside the cell during an infection.
So by carefully creating a data-driven animation pipeline that incorporated experimental data throughout, we put the coronavirus science front and centre. While captivating a wider audience with the beauty of scientific research, we were finally able to answer that most elusive of questions: what *actually* happens during an infection with the SARS-CoV-2 coronavirus?

Credits

Phospho Biomedical Animation
Jeroen Claus
Phospho Biomedical Animation
Ethan MacKenzie
Maastricht University
Raimond Ravelli
Maastricht University
Kèvin Knoops
A Work in Progress
Tom Cane
Guy Kelly
2023
Content Marketing Strategy
NYX Awards 2023 Winner - 'Angels Among Us' Washington Gas Gala Speech, Washington Gas
gold
winner

Entrant Company

Washington Gas

Category

Content Marketing Strategy / Speech

Country / Region

United States

2023
Immersive & Mixed Reality
NYX Awards 2023 Winner - Paradigm Grand, NEEZO Studios
gold
winner
Molinaro Group

Entrant Company

NEEZO Studios

Category

Immersive & Mixed Reality / Realtime Experience (NEW)

Country / Region

Canada

2023
Social Media
NYX Awards 2023 Winner - Hair.com's Mane Campus Influencer Campaign, Agency Guacamole
gold
winner

Entrant Company

Agency Guacamole

Category

Social Media / Social Influencer Marketing

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Joe Van Gogh Website, AndiSites Inc.
gold
winner
Joe Van Gogh

Entrant Company

AndiSites Inc.

Category

Website / Food & Beverage

Country / Region

United States