2019

NYX Awards - 2019 Triumph Winner Winner

CONSTRUCTION OF NATURAL GAS PIPELINE MONACO

Entrant Company

MWIMMERDESIGN

Category

Branded Content - Construction

Client's Name

Bayernets

Country / Region

Germany

Experience Level

Agency

CONSTRUCTION OF NATURAL GAS PIPELINE MONACO

Target group:

The participants of the opening event and afterwards the population in the regions affected by the building measures in the southern Bavarian region.

Objective / Briefing:

Planning, coordination and implementation of a film documenting the construction of the MONACO natural gas pipeline, one of the largest pipeline construction projects in southern Germany. The film also had to capture the peculiarities of special measures and the impressive dimension of the civil engineering project in order to develop an additional image strengthening effect.

Use:

After the premiere at the opening ceremony of the Monaco gas pipeline, the film was integrated on the project-specific microsite of bayernets GmbH.

Here the population affected by the construction, among others, can inform themselves about the progress of the completed construction measures.

Summary:

In its sequence the film corresponds to the chronological order of the necessary work steps, but also shows spectacular special construction measures and fascinating pictures of people and machines at work.

On the one hand, the viewer is made to understand the course of a pipeline construction project, on the other hand, unusual and impressive shots ensure that he is emotionally touched and captivated. This effect is supported by the narration, which uses comparisons to illustrate the superlatives of the project.

The viewer is thus impressively provided with a detailed insight into the extent and scope of the construction site.

Credits

Art Director / MWIMMERDESIGN
Christoph Ehlers
Designer / MWIMMERDESIGN
Felix Nuber
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Non-Broadcast
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Commercials / Marketing / Promotional
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Entrant Company

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