2021
Entrant Company
Yamamoto Agency
Category
Commercials / Marketing - Home Living
Client's Name
The TORO Company
Country / Region
United States
Experience Level
Agency
TORO TV/Video “GRASS LOOKS GOOD” 60V BATTERY RECYCLER ELECTRIC MOWER
Toro has a legendary history of making durable, low maintenance mowers. But in this ever-changing market, the emphasis on what owners want boils down to getting the job done in the way you want so you can enjoy your lawn and your life. We launched the Toro 60V Ion Battery Recycler - a lower maintenance, no hassle recycler that rivals the performance and quality cut of gas mowers. The messaging ask was to create an emotional connection that was immediately engaging and attention grabbing, with a focus on first time homeowners, often millennials. And that’s how we helped our client elevate their “Toro makes it easy to get the job done so you can enjoy more important things” brand platform.
Credits
Entrant Company
CTI Digital
Category
Website - Website / Other
Country / Region
United Kingdom
Entrant Company
Extend Ad
Category
Social Marketing / Communications - Social Influencer Marketing
Country / Region
Saudi Arabia
Entrant Company
Parnaso
Category
Pro Bono - Pro Bono
Country / Region
Spain
Entrant Company
Parnaso
Category
Broadcast / Television - Broadcast / Television / Other
Country / Region
Spain