2021
Entrant Company
Volcanum Creative Lab
Category
Pro Bono - Pro Bono
Client's Name
HEMOSC (Hematology and Hemotherapy Center of Santa Catarina/Brazil)
Country / Region
Brazil
Experience Level
Agency
In Brazil, only 1.8% of the population is a blood donor. Proportionately, our country has less donors than its neighboring countries, such as Argentina and Uruguay. It’s real: the number of blood donors, in Brazil, is still very low. So, various digital influencers, models, stylists, and content creators came together to do a major action, aiming to motivate new people in donating and contributing with this important cause. We present: Fashion Bags for Blood Bags. In a critical moment, when there was a significant decrease on the number of donors, some personalities from the fashion universe united and decided to take an important decision: donate their designer handbags to people who donated other types of bags — the blood bags. In a few days, the action took hold of several communication vehicles and made headlines in newspapers and news portals throughout Brazil. In addition, there was a huge and spontaneous repercussion on social media without having a single investment in digital platforms of any kind. The campaign won the internet completely and got a massive support from a big public.
Credits
Entrant Company
OWDT
Category
Advertising - Branding
Country / Region
United States
Entrant Company
Winged Whale Media
Category
Immersive & Mixed Reality - Use of 360 (Skill)
Country / Region
Canada
Entrant Company
Asbury University
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant Company
Real Projects: Creative Elearning
Category
Website - E-Learning Education
Country / Region
United Kingdom