2021
Entrant Company
OWDT
Category
Advertising / Branding
Client's Name
Trusted Experts Group
Country / Region
United States
Experience Level
Agency
We started by discovering the core purpose and brand fundamentals. A highly functional piece to find new ways to delight customers, engage employees, and demonstrate the competitive advantage. Next, we formulated a brand strategy to provide a central, unifying idea and align all the actions and communications across all the products and services. Our goal was to deflect the competition, a goal elegantly obtained.
Throughout the process and as we started drawing the brand architecture, finding the new name became apparent. We needed a covering, timeless, tireless, easy-to-remember name that stands for the organization’s core principles. A name that also facilitates the brand’s future expansions.
Next, we designed a new dynamic identity system that shows the organization’s hierarchy and the interrelationship to the parent company. The new approach brought consistency, verbal and visual order to the organization’s brand identity.
Entrant Company
Asbury University
Category
Integrated Marketing / Event Marketing
Country / Region
United States
Entrant Company
Industrial Technology Research Institute (ITRI)
Category
Content Marketing & Writing / Marketing Material
Country / Region
Taiwan
Entrant Company
Xhilarate
Category
Publications / Publication / Other
Country / Region
United States
Entrant Company
APV
Category
Commercials / Marketing / Insurance
Country / Region
Hong Kong SAR