NYX Marcom Awards: Best Strategic Media Profile Campaign

Chef Erik Pettersen was one of the countless chefs whose business was impacted by the panedmic. His restaurant, Evo Italian, in Tequesta Florida was forced to close in March of 2020 facing serious revenue challenges. Pantelides PR was able to create a strategic media campaign to get both the Chef and restaurant crucial exposure to keep business afloat. Pantelides PR secured a recurring weekly television segment on local CBS news network WPTV for Chef Erik Petterson to highlight dishes viewers could make in their own homes and increase Evo\\\'s brand visibility to customers. His weekly \\\"What\\\'s For Dinner?\\\" segment has aired over 134 times over a 36 consecutive week span. This local television media Pantelides PR was able to secure is valued at USD $1,277,055. Pantelides PR & Consulting didn\\\'t stop there. While this local exposure was crucial for Evo, they also secured a spot on the national Food Network program Guys Grocery Games. Chef Erik competed and won on the July 3rd episode which aired multiple times in June and August of 2020, and again in February of 2021, to over 7.2 million viewers. This national exposure is conservatively valued at over USD $1,101,227.