2021

NYX Awards - 2021 Grand Winner Winner: Miami Ad School Europe

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.
This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
2021
Marketing Effectiveness
NYX Awards 2021 Winner - Mercedes-Benz Fashion Week Russia, Artefact Group
grand
winner

Entrant Company

Artefact Group

Category

Marketing Effectiveness / Special Event

Country / Region

Russia

2021
Web Based Production
NYX Awards 2021 Winner - Don't Follow - The Military Assistance Program, Boxcar
grand
winner

Entrant Company

Boxcar

Category

Web Based Production / Music

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
grand
winner
Corn Warriors

Entrant Company

Swood Media

Category

Broadcast / Television / Documentary

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - 2FIFTY9º, The Brand Leader
grand
winner
2FIFTY9º

Entrant Company

The Brand Leader

Category

Website / Professional Services

Country / Region

United States