2021

NYX Awards - 2021 Grand Winner Winner: Miami Ad School Europe

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.
This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
2021
Audio & Podcasts
NYX Awards 2021 Winner - The Great Indoors Season 2, LP/AD
grand
winner

Entrant Company

LP/AD

Category

Audio & Podcasts / Technology

Country / Region

Canada

2021
Web Based Production
NYX Awards 2021 Winner - Don't Follow - The Military Assistance Program, Boxcar
grand
winner

Entrant Company

Boxcar

Category

Web Based Production / Music

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Stand By a Veteran (PSA – 60-second), Reingold
grand
winner
U.S. Department of Veterans Affairs

Entrant Company

Reingold

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - ITRI @ All-Digital CES 2021 , Industrial Technology Research Institute (ITRI)
grand
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Taiwan