2021

NYX Awards - 2021 Grand Winner Winner

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.

This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
2021
Advertising
NYX Awards 2021 Winner - The Unofficial History of Innovation
grand
winner

Entrant Company

Phonexa

Category

Advertising / Online AD (Campaign)

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Life Beyond Earth
grand
winner
Skidmore, Owings & Merrill

Entrant Company

Playdead

Category

Non-Broadcast / Animation

Country / Region

United Kingdom

2021
Website
NYX Awards 2021 Winner - Branding, Storytelling & Website Creation
grand
winner

Entrant Company

Norvell Jefferson

Category

Website / Biotechnology

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - 2FIFTY9º
grand
winner
2FIFTY9º

Entrant Company

The Brand Leader

Category

Website / Professional Services

Country / Region

United States