2021

NYX Awards - 2021 Grand Winner Winner: Miami Ad School Europe

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.
This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
2021
Branded Content
NYX Awards 2021 Winner - Africa: A Continent Of Potential, APV
grand
winner

Entrant Company

APV

Category

Branded Content / Business-to-Business

Country / Region

Hong Kong SAR

2021
Non-Broadcast
NYX Awards 2021 Winner - Athletics Promo 2021, Lavender Digital
grand
winner
Life University

Entrant Company

Lavender Digital

Category

Non-Broadcast / Sports

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - The One & Only Beef, BTI Brand Innovations
grand
winner
Canada Beef

Entrant Company

BTI Brand Innovations

Category

Integrated Marketing / Business to Consumer

Country / Region

Canada

2021
Student Submission
NYX Awards 2021 Winner - KidsRead2Kids Children's Literacy Nonprofit, KidsRead2Kids
grand
winner

Entrant Company

KidsRead2Kids

Category

Student Submission / Website

Country / Region

United States