2021

NYX Awards - 2021 Grand Winner Winner: Miami Ad School Europe

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.
This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
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Entrant Company

Team5pm The YouTube Agency

Category

Marketing Effectiveness / Video Campaign

Country / Region

Netherlands

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Integrated Marketing
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Entrant Company

Gravity Global

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

United Kingdom

2021
Social Marketing / Communications
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Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

United States

2021
Marketing Effectiveness
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winner
Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness / Social Media Campaign

Country / Region

Saudi Arabia