2021

NYX Awards - 2021 Grand Winner Winner

Damian vs. Robot

Entrant Company

Miami Ad School Europe

Category

Student Submission (NEW) / Media Relations / Publicity

Client's Name

Biofreeze

Country / Region

Bulgaria

Experience Level

Student

Biofreeze is a pain relief brand which stands for owning the pressure. And so does Damian Lillard, their top sponsored athlete. Known for being one of the NBA’s most resilient players, he’s an All-Star shooter and a future Olympian.

This summer in Tokyo, Dame will prove his resilience by taking on the impossible. A Japanese basketball robot engineered to score. The world record holder for 2,020 consecutive baskets. It’s time for the ultimate face-off: Man vs. Machine

Credits

Copywriter
Nikolay Malchev
Art Director
Alejandro Gutierrez
2021
Integrated Marketing
NYX Awards 2021 Winner - Work Within Reach
grand
winner

Entrant Company

PeopleReady

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Athletics Promo 2021
grand
winner
Life University

Entrant Company

Lavender Digital

Category

Non-Broadcast / Sports

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - The Profit Hunter: A Force With Nature
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2021
Integrated Marketing
NYX Awards 2021 Winner - The Profit Hunter: A Force With Nature
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom