2021

NYX Awards - 2021 Grand Winner Winner

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Influencer Marketing

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

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Series / Campaign
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winner
The Institution of Engineering and Technology

Entrant Company

IET.tv

Category

Series / Campaign / Nonprofit

Country / Region

United Kingdom

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Non-Broadcast
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winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Branding

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - ITRI @ All-Digital CES 2021
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winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Taiwan

2021
Live Event
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winner

Entrant Company

Kate Dawkins Studio

Category

Live Event / Cultural Event

Country / Region

United Kingdom