2021

NYX Awards - 2021 Grand Winner Winner

BACK 2 TAPE - Hip Hop Culture

Entrant Company

FAKTOR 3 AG

Category

Publications / Handbook

Client's Name

Porsche AG

Country / Region

Germany

Experience Level

Agency

Together with music journalist Niko Hüls, Porsche is presenting a new book: Hip-Hop Culture – A Road Trip through Europe. Part of the ‘Back to Tape’ content series. The 212-page travel and cultural guide is published as a Christophorus edition by Delius Klasing Verlag and sheds light on the development of the urban hip-hop youth culture in European cities. It features 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, all of whom have made a significant contribution to the development of the hip-hop culture over the past 25 years. The book is available online for 24.90 Euros and Porsche and Niko Hüls are to donate all the proceeds from sales to the non-profit organisation Viva con Agua.

Credits

Vice President Communications, Sustainability and Politics, Porsche AG
Dr. Sebastian Rudolph
Managing Editor Porsche Newsroom, Porsche AG
Julian B. Hoffmann
COO, FAKTOR 3 AG
Sven Labenz
Head of Creation, FAKTOR 3 AG
Roman Jonsson
Art Director, FAKTOR 3 AG
Daniel Rivas
Photographer, FAKTOR 3 AG
Markus Schwer
Publisher / Journalist, Backspin Media
Niko Hüls
2021
Design & Print
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Entrant Company

Morris Animal Foundation

Category

Design & Print / Annual Report

Country / Region

United States

2021
Web Based Production
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Stratton Studios

Entrant Company

Loveridge Digital

Category

Web Based Production / Budget Below $3,000

Country / Region

Ireland

2021
Audio & Podcasts
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Entrant Company

LP/AD

Category

Audio & Podcasts / Technology

Country / Region

Canada

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Entrant Company

Artefact Group

Category

Marketing Effectiveness / Special Event

Country / Region

Russia