2021

NYX Awards - 2021 Grand Winner Winner: Metropolis Creative

Berkeley Lights Website Design

Entrant Company

Metropolis Creative

Category

Website / Biotechnology

Client's Name

Berkeley Lights

Country / Region

United States

Experience Level

Agency

Berkeley Lights needed a website overhaul, with better messaging and structured content. The redesigned pages funnel customers more efficiently, and a gated resource center captures leads directly into a CRM. Resource content can be dynamically fed to other areas of the site. We also designed a series of landing page templates they can update themselves for ongoing marketing campaigns. This custom designed theme was built on the WordPress platform.
The Berkeley Lights Platform accelerates the use of cell-based products. Their proprietary technology – automation, optimized workflows, software, consumables, assay reagents – enables scientists to find the best cells, the first time they look.

Credits

Metropolis Creative
Michael Flint
Metropolis Creative
Matthew Reynolds
Metropolis Creative
John Daigneault
2021
Integrated Marketing
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grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Consumer

Country / Region

United Kingdom

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Now it’s Prime time, creating ads people can’t resist., Team5pm The YouTube Agency
grand
winner

Entrant Company

Team5pm The YouTube Agency

Category

Marketing Effectiveness / Video Campaign

Country / Region

Netherlands

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Mercedes-Benz Fashion Week Russia, Artefact Group
grand
winner

Entrant Company

Artefact Group

Category

Marketing Effectiveness / Special Event

Country / Region

Russia

2021
Integrated Marketing
NYX Awards 2021 Winner - The One & Only Beef, BTI Brand Innovations
grand
winner
Canada Beef

Entrant Company

BTI Brand Innovations

Category

Integrated Marketing / Business to Consumer

Country / Region

Canada