2021

NYX Awards - 2021 Grand Winner Winner: Metropolis Creative

Berkeley Lights Website Design

Entrant Company

Metropolis Creative

Category

Website / Biotechnology

Client's Name

Berkeley Lights

Country / Region

United States

Experience Level

Agency

Berkeley Lights needed a website overhaul, with better messaging and structured content. The redesigned pages funnel customers more efficiently, and a gated resource center captures leads directly into a CRM. Resource content can be dynamically fed to other areas of the site. We also designed a series of landing page templates they can update themselves for ongoing marketing campaigns. This custom designed theme was built on the WordPress platform.
The Berkeley Lights Platform accelerates the use of cell-based products. Their proprietary technology – automation, optimized workflows, software, consumables, assay reagents – enables scientists to find the best cells, the first time they look.

Credits

Metropolis Creative
Michael Flint
Metropolis Creative
Matthew Reynolds
Metropolis Creative
John Daigneault
2021
Advertising
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grand
winner
Genuity Science

Entrant Company

NameGirl

Category

Advertising / Advertising / Other

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Africa: A Continent Of Potential, APV
grand
winner

Entrant Company

APV

Category

Branded Content / Business-to-Business

Country / Region

Hong Kong SAR

2021
Series / Campaign
NYX Awards 2021 Winner - Breaking Beauty, Crackle Plus
grand
winner

Entrant Company

Crackle Plus

Category

Series / Campaign / Fashion & Lifestyle

Country / Region

United States

2021
Non-Broadcast
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grand
winner
Life University

Entrant Company

Lavender Digital

Category

Non-Broadcast / Sports

Country / Region

United States