2021

NYX Awards - 2021 Grand Winner Winner

Berkeley Lights Website Design

Entrant Company

Metropolis Creative

Category

Website / Biotechnology

Client's Name

Berkeley Lights

Country / Region

United States

Experience Level

Agency

Berkeley Lights needed a website overhaul, with better messaging and structured content. The redesigned pages funnel customers more efficiently, and a gated resource center captures leads directly into a CRM. Resource content can be dynamically fed to other areas of the site. We also designed a series of landing page templates they can update themselves for ongoing marketing campaigns. This custom designed theme was built on the WordPress platform.

The Berkeley Lights Platform accelerates the use of cell-based products. Their proprietary technology – automation, optimized workflows, software, consumables, assay reagents – enables scientists to find the best cells, the first time they look.

Credits

Metropolis Creative
Michael Flint
Metropolis Creative
Matthew Reynolds
Metropolis Creative
John Daigneault
2021
Integrated Marketing
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Entrant Company

PeopleReady

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - ITRI @ All-Digital CES 2021
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Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Taiwan

2021
Branded Content
NYX Awards 2021 Winner - Microworld - Class 1
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winner
Wound Care People / Molnlycke

Entrant Company

Get Animated Medical

Category

Branded Content / Animation

Country / Region

United Kingdom

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Integrated Marketing
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winner
Canada Beef

Entrant Company

BTI Brand Innovations

Category

Integrated Marketing / Business to Consumer

Country / Region

Canada