2021

NYX Awards - 2021 Grand Winner Winner: Metropolis Creative

Berkeley Lights Website Design

Entrant Company

Metropolis Creative

Category

Website / Biotechnology

Client's Name

Berkeley Lights

Country / Region

United States

Experience Level

Agency

Berkeley Lights needed a website overhaul, with better messaging and structured content. The redesigned pages funnel customers more efficiently, and a gated resource center captures leads directly into a CRM. Resource content can be dynamically fed to other areas of the site. We also designed a series of landing page templates they can update themselves for ongoing marketing campaigns. This custom designed theme was built on the WordPress platform.
The Berkeley Lights Platform accelerates the use of cell-based products. Their proprietary technology – automation, optimized workflows, software, consumables, assay reagents – enables scientists to find the best cells, the first time they look.

Credits

Metropolis Creative
Michael Flint
Metropolis Creative
Matthew Reynolds
Metropolis Creative
John Daigneault
2021
Pro Bono
NYX Awards 2021 Winner - Hooper's Vote, HEARTLENT Group
grand
winner
Rock The Vote

Entrant Company

HEARTLENT Group

Category

Pro Bono / Pro Bono

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Farmer Lee, Beyond the Porch
grand
winner
Steelite International

Entrant Company

Beyond the Porch

Category

Branded Content / Biography

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - The Unofficial History of Innovation, Phonexa
grand
winner

Entrant Company

Phonexa

Category

Advertising / Online AD (Campaign)

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Medallia Anthem, Medallia
grand
winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Company Overview

Country / Region

United States