PeopleReady Website: Putting Work Within Reach

PeopleReady is a North American staffing leader that specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020.
PeopleReady’s recently launched updated website reflects its refreshed brand, creates a foundation for future growth, and has a laser-like focus on the user experience.
The site was publicly launched on February 16, 2021. The website was designed for the user, with simple, actionable paths for the company’s two primary audiences – businesses and workers. Features of the site include: • Refreshed brand design and messaging to target engage both B2B and B2C audiences from multiple industries sectors and individual backgrounds • A clean, responsive mobile experience • Simple language with clear calls-to-action • SEO optimized metadata • Fast page load times • An easy-to-navigate robust resource centers for both businesses and workers • An chatbot to engage live site visitors • Simplified forms and contact points • A geolocation-based branch locator • Newly created videos to tell the company’s compelling brand story • An integrated, highly targeted multisite for PeopleReady’s specialized division – PeopleReady Skilled Trades • An integrated jobs portals to support the attraction, engagement, onboarding and dispatch of temporary workers in a completely virtual environment In addition to these external features, the new platform is easy to manage.
PeopleReady’s updated website receives 10k-15k visitors per day and 2.1 million views per month. Since launch, inside sales leads are up 40-45% and inbound leads from the site’s new chatbot feature make up 30% of the total leads.
SUPPORTING MATERIALS: PeopleReady Website peopleready.com
PeopleReady Skilled Trades Website (A specialized subdivision of PeopleReady) This site lives on a subdomain and is integrated with PeopleReady’s main website via WordPress multisite) skilled.peopleready.com