2021

NYX Awards - 2021 Grand Winner Winner: Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

RAN

Entrant Company

Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

Category

Design & Print / Illustration / Infographic

Client's Name

Prof. Barbara Junge, Prof. Kathi Kaeppel

Country / Region

Germany

Experience Level

Student

Japanese warlord Hidetora Ichimonji decides the time has come to retire and divide his fiefdom among his three sons.
His eldest and middle sons - Taro and Jiro - agree with his decision and promise to support him for his remaining days. The youngest son Saburo disagrees with all of them arguing that there is little likelihood the three brothers will remain united.
Insulted by his son\'s brashness, the warlord banishes Saburo. As the warlord begins his retirement, he quickly realizes that his two eldest sons selfish and have no intention of keeping their promises. It leads to war and only banished Saburo can possibly save him.
\"RAN\" is based on the eponymous film by Akira Kurosawa. He combined the legend of Mori Motonari with William Shakespeare\'s tragedy \"King Lear\", and filmed the story of war in the empire of Japan during the Sengoku period (1477-1573). As I watched this film to the end, I had an unconscious idea - to reinterpret the philosophical samurai spirit through the form of scratchboard. Inspired also by Hans Hillmann\'s book \"Fliegenpapier\", I decided to present this story as an interactive illustration in a combination of drawings and sounds.

Credits

Illustrator
Ailun Jiang
2021
Social Marketing / Communications
NYX Awards 2021 Winner - #LovesLitterGenie 360 Campaign, Rebel Gail Communications
grand
winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Campaign

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - GIRLS LIKE ME, STEREOSCREEN
grand
winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Branding

Country / Region

Germany

2021
Advertising
NYX Awards 2021 Winner - Ride to Work, TrueBlue and PeopleReady
grand
winner

Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Advertising Campaign

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - How GAMMA dominates the YouTube and Google search results., Team5pm The YouTube Agency
grand
winner

Entrant Company

Team5pm The YouTube Agency

Category

Marketing Effectiveness / Video Campaign

Country / Region

Netherlands