2021

NYX Awards - 2021 Grand Winner Winner: Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

RAN

Entrant Company

Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

Category

Design & Print / Illustration / Infographic

Client's Name

Prof. Barbara Junge, Prof. Kathi Kaeppel

Country / Region

Germany

Experience Level

Student

Japanese warlord Hidetora Ichimonji decides the time has come to retire and divide his fiefdom among his three sons.
His eldest and middle sons - Taro and Jiro - agree with his decision and promise to support him for his remaining days. The youngest son Saburo disagrees with all of them arguing that there is little likelihood the three brothers will remain united.
Insulted by his son\'s brashness, the warlord banishes Saburo. As the warlord begins his retirement, he quickly realizes that his two eldest sons selfish and have no intention of keeping their promises. It leads to war and only banished Saburo can possibly save him.
\"RAN\" is based on the eponymous film by Akira Kurosawa. He combined the legend of Mori Motonari with William Shakespeare\'s tragedy \"King Lear\", and filmed the story of war in the empire of Japan during the Sengoku period (1477-1573). As I watched this film to the end, I had an unconscious idea - to reinterpret the philosophical samurai spirit through the form of scratchboard. Inspired also by Hans Hillmann\'s book \"Fliegenpapier\", I decided to present this story as an interactive illustration in a combination of drawings and sounds.

Credits

Illustrator
Ailun Jiang
2021
Integrated Marketing
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winner

Entrant Company

PeopleReady

Category

Integrated Marketing / Intergrated Marketing / Other

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - RollTrac: Bring it On, Gravity Global
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winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Consumer

Country / Region

United Kingdom

2021
Marketing Effectiveness
NYX Awards 2021 Winner - ITRI @ All-Digital CES 2021 , Industrial Technology Research Institute (ITRI)
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winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Taiwan

2021
Advertising
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winner

Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Branding

Country / Region

United States