2021
Entrant Company
Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin
Category
Design & Print / Illustration / Infographic
Client's Name
Prof. Barbara Junge, Prof. Kathi Kaeppel
Country / Region
Germany
Experience Level
Student
Japanese warlord Hidetora Ichimonji decides the time has come to retire and divide his fiefdom among his three sons.
His eldest and middle sons - Taro and Jiro - agree with his decision and promise to support him for his remaining days. The youngest son Saburo disagrees with all of them arguing that there is little likelihood the three brothers will remain united.
Insulted by his son\'s brashness, the warlord banishes Saburo. As the warlord begins his retirement, he quickly realizes that his two eldest sons selfish and have no intention of keeping their promises. It leads to war and only banished Saburo can possibly save him.
\"RAN\" is based on the eponymous film by Akira Kurosawa. He combined the legend of Mori Motonari with William Shakespeare\'s tragedy \"King Lear\", and filmed the story of war in the empire of Japan during the Sengoku period (1477-1573). As I watched this film to the end, I had an unconscious idea - to reinterpret the philosophical samurai spirit through the form of scratchboard. Inspired also by Hans Hillmann\'s book \"Fliegenpapier\", I decided to present this story as an interactive illustration in a combination of drawings and sounds.
Credits
Entrant Company
PeopleReady
Category
Integrated Marketing / Intergrated Marketing / Other
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing / Business to Consumer
Country / Region
United Kingdom
Entrant Company
Industrial Technology Research Institute (ITRI)
Category
Marketing Effectiveness / Digital Marketing Campaign
Country / Region
Taiwan
Entrant Company
TrueBlue and PeopleReady
Category
Advertising / Branding
Country / Region
United States