2021

NYX Awards - 2021 Grand Winner Winner: Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

RAN

Entrant Company

Weißensee Kunsthochschule Berlin / Weißensee Academy of Art Berlin

Category

Design & Print / Illustration / Infographic

Client's Name

Prof. Barbara Junge, Prof. Kathi Kaeppel

Country / Region

Germany

Experience Level

Student

Japanese warlord Hidetora Ichimonji decides the time has come to retire and divide his fiefdom among his three sons.
His eldest and middle sons - Taro and Jiro - agree with his decision and promise to support him for his remaining days. The youngest son Saburo disagrees with all of them arguing that there is little likelihood the three brothers will remain united.
Insulted by his son\'s brashness, the warlord banishes Saburo. As the warlord begins his retirement, he quickly realizes that his two eldest sons selfish and have no intention of keeping their promises. It leads to war and only banished Saburo can possibly save him.
\"RAN\" is based on the eponymous film by Akira Kurosawa. He combined the legend of Mori Motonari with William Shakespeare\'s tragedy \"King Lear\", and filmed the story of war in the empire of Japan during the Sengoku period (1477-1573). As I watched this film to the end, I had an unconscious idea - to reinterpret the philosophical samurai spirit through the form of scratchboard. Inspired also by Hans Hillmann\'s book \"Fliegenpapier\", I decided to present this story as an interactive illustration in a combination of drawings and sounds.

Credits

Illustrator
Ailun Jiang
2021
Audio & Podcasts
NYX Awards 2021 Winner - (Re)Learning Leadership: Navigating a New Boss (Ep. 2), Matter
grand
winner

Entrant Company

Matter

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - Stand By a Veteran (PSA – 60-second), Reingold
grand
winner
U.S. Department of Veterans Affairs

Entrant Company

Reingold

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - HKMU University Retitling Campaign : Me&U Beyond Limits, Hong Kong Metropolitan University
grand
winner

Entrant Company

Hong Kong Metropolitan University

Category

Branded Content / Education

Country / Region

Hong Kong SAR

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - ELEVATE CONDOS, PUREBLINK
grand
winner
WERNER LEUSCHNER

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality / Architecture

Country / Region

Canada