2021

NYX Awards - 2021 Grand Winner Winner: Gravity Global

RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Consumer

Client's Name

EGR

Country / Region

United Kingdom

Experience Level

Agency

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut.
EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.

Credits

Gravity Global
All@GravityGlobal
2021
Advertising
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Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Advertising Campaign

Country / Region

United States

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Branded Content
NYX Awards 2021 Winner - Jordan Dennis - The Link (Music Video), Filmreaktor Global
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winner
Jordan Dennis / The Operatives

Entrant Company

Filmreaktor Global

Category

Branded Content / Aesthetics

Country / Region

Australia

2021
Strategic Communications
NYX Awards 2021 Winner - Hemos Entrado A Tu Cancha - Grassroots Campaign, The MRN Agency
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Entrant Company

The MRN Agency

Category

Strategic Communications / Mobile Campaign

Country / Region

United States

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Media Relations / Publicity
NYX Awards 2021 Winner - NYX Marcom Awards: Best Strategic Media Profile Campaign, Pantelides PR & Consulting
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winner

Entrant Company

Pantelides PR & Consulting

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States