2021

NYX Awards - 2021 Grand Winner Winner: Gravity Global

RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Consumer

Client's Name

EGR

Country / Region

United Kingdom

Experience Level

Agency

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut.
EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.

Credits

Gravity Global
All@GravityGlobal
2021
Design & Print
NYX Awards 2021 Winner - Špork - Spirits for Lifehunters, Amoth Studio
grand
winner

Entrant Company

Amoth Studio

Category

Design & Print / Packaging (Series)

Country / Region

Czech Republic

2021
Non-Broadcast
NYX Awards 2021 Winner - Ka Manawa, Independent
grand
winner

Entrant Company

Independent

Category

Non-Broadcast / Cultural

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - RollTrac: Bring it On, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Country / Region

United Kingdom

2021
Series / Campaign
NYX Awards 2021 Winner - WinStar World Casino & Resort - Top of Mind Campaign, Origami Research & Development
grand
winner

Entrant Company

Origami Research & Development

Category

Series / Campaign / Entertainment

Country / Region

United States