2021

NYX Awards - 2021 Grand Winner Winner: PUREBLINK

WESTLOFT

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality (NEW) / Use of 360 (Skill)

Client's Name

WESTLOFT COMMUNITIES

Country / Region

Canada

Experience Level

Agency

For this one-of-a-kind, astounding project, we created a 360 Virtual Tour. We wanted to showcase the development in an innovative, streamlined way and create a unique and immersive way to engage prospective buyers. We designed it so end-users could easily self-navigate and visualize the Westloft and what it offers.
The 360 Virtual Tour has 4 main features which provides the user an easy way to explore the suite. By having the floorplan feature it provides a quick overview of the suite layout to help the user understand the configuration, the Model & 3D Panorama feature allows the user to be immersed in the suite while being able to navigate, rotate and move around the 3d model. Lastly a very practical feature is having the Ruler option to be able to take measurements.
The 360 Virtual Tour application provided an opportunity to tell the story of the sophisticated and luxurious loft. We made the tour application accessible for the end users to be able to quickly see the floorplan configuration and to be immersed in the penthouse suite to gain a well rounded understanding of what this penthouse will offer. Reducing wait times for guests and providing an accurate, central source of information for the sales team to successfully guide buyers through the sales process. The virtual tour has been a rousing success. By providing this immersive experience it allowed the viewer to really gain an understanding of what the suite will offer. The tour is accessible at the sales centre kiosk as an immersive experience, as well as through the microsite where it can be experienced on the go through mobile phones or tablets or desktops.

2021
Series / Campaign
NYX Awards 2021 Winner - Analog Devices , Yamamoto Agency
grand
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Series / Campaign / Science & Technology

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - #LovesLitterGenie 360 Campaign, Rebel Gail Communications
grand
winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Campaign

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - How GAMMA dominates the YouTube and Google search results., Team5pm The YouTube Agency
grand
winner

Entrant Company

Team5pm The YouTube Agency

Category

Series / Campaign / How-To & DIY

Country / Region

Netherlands

2021
Publications
NYX Awards 2021 Winner - U OF T BLOOMBERG FACULTY OF NURSING RESEARCH REPORT 2020, Avid Creative
grand
winner
U OF T BLOOMBERG FACULTY OF NURSING

Entrant Company

Avid Creative

Category

Publications / Publication / Other

Country / Region

Canada