Hooper's Vote

HEARTLENT Group was proud to collaborate with Rock The Vote and Ben Lyons of Hoopers Vote to create this extremely successful campaign, that brought in organizations including the Players Associations of the NBA, WNBA and NFL as well as UTA one of the largest talent agencies. 

Our objective was to drive voter participation in the 2020 election, particularly in younger generations. Hoopers Vote was a movement to engage and amplify the powerful influence of basketball culture to drive action in the 2020 Election.


We made an impact by designing and illustrating over 400 custom digital content pieces for current and former basketball athletes, celebrities, personalities, and influencers. Additionally, two weeks before Election Day for the final voter push, we created and released a series of Hoopers Vote Instagram AR Filters.

#HoopersVote was used to promote the campaign throughout all social channels and there were 1000s of posts using that hashtag with the artwork.


Hoopers Vote received over +85,000 Engagements and a 4.2% Engagement Rate with $0 in Paid Media during the 6-week campaign.

“These distinct and colorful graphics saturated social media feeds grabbing young fans’ attention and directing them to resources to prepare to vote in the 2020 election. We are thrilled to have worked with Heartlent Group.”
— Carolyn DeWitt // President and Executive Director of Rock the Vote