2021
Entrant Company
Miami Ad School
Category
Advertising / Advertising / Other
Client's Name
Spotify
Country / Region
United States
Experience Level
Student
The pandemic has upended our lives. There used to be a thin line between work and life, which sadly doesn’t exist anymore. We are overworking ourselves in anticipation of a bigger break, forgetting to take smaller breaks.
Introducing Spotify Recess, turning the daily drive into the break everyone deserves. Spotify creates timed curated breaks just like the ones in school but for adults who desperately need a break. On opening Spotify daily drive, users will be able to select the duration of the break, hop into their car and start driving while listening to their favorite content. The app will notify them about their halfway point intending for them to get back home. This way users will be able to take small breaks and stay sane. Additionally, the app posts monthly recess reports that users can proudly share on social media to encourage more people to take breaks.
Credits
Entrant Company
Parnaso
Category
Advertising / Newspaper AD (Single)
Country / Region
Spain
Entrant Company
Cintri
Category
Commercials / Marketing / Sports
Country / Region
United States
Entrant Company
Arrow Communications Group
Category
Advertising / AD (Single)
Country / Region
Canada
Entrant Company
Miami Ad School Europe
Category
Student Submission / Media Relations / Publicity
Country / Region
Bulgaria