2021

NYX Awards - 2021 Silver Winner Winner: Miami Ad School

Spotify Recess

Entrant Company

Miami Ad School

Category

Advertising / Advertising / Other

Client's Name

Spotify

Country / Region

United States

Experience Level

Student

The pandemic has upended our lives. There used to be a thin line between work and life, which sadly doesn’t exist anymore. We are overworking ourselves in anticipation of a bigger break, forgetting to take smaller breaks.
Introducing Spotify Recess, turning the daily drive into the break everyone deserves. Spotify creates timed curated breaks just like the ones in school but for adults who desperately need a break. On opening Spotify daily drive, users will be able to select the duration of the break, hop into their car and start driving while listening to their favorite content. The app will notify them about their halfway point intending for them to get back home. This way users will be able to take small breaks and stay sane. Additionally, the app posts monthly recess reports that users can proudly share on social media to encourage more people to take breaks.

Credits

Art Director
Aarti Thamma
Art Director
Erick Pimentel
Copywriter
Erick Pimentel
Copywriter
Aarti Thamma
2021
Branded Content
NYX Awards 2021 Winner - Evolution, Wizard Films/Yuan Ze University
silver
winner
Yuan Ze University

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Schools / Colleges / Universities

Country / Region

Taiwan

2021
Content Marketing & Writing
NYX Awards 2021 Winner - Morris Animal Foundation’s National Dog Day Email Campaign, Morris Animal Foundation
silver
winner

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - The California Endowment Redesign, SPINX Digital
silver
winner
The California Endowment

Entrant Company

SPINX Digital

Category

Website / Nonprofit

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - The Perks of Being an Investmate, SAPHIRA
silver
winner

Entrant Company

SAPHIRA

Category

Branded Content / Real Estate

Country / Region

Ukraine