2021

NYX Awards - 2021 Gold Winner Winner

iConnect - A Credence Global Solutions Product

Entrant Company

Cloudmellow

Category

Website - Home Page / Landing Page

Client's Name

Credence Global Solutions

Country / Region

United States

Experience Level

Agency

Credence Global Solutions - One of the top Revenue Cycle & Accounts Receivable Management companies in the world tasked Cloudmellow to brand and market their Healthcare Patient Engagement Platform, iConnect.

iConnect is a financial patient engagement platform with intelligent AR workflows built to instantly connect with patients on their terms and maximize cash. In order for iConnect to stand out amongst the other products in this space, we needed to showcase the main selling points of the system. Cloudmellow started with branding & brand messaging the main story - Patient Payments, Perfected. Storyboarding, designing and producing iConnect\'s product video was next in order to show off their mobile-first application and show the simplicity & effectiveness of their patient engagement.

In order to push iConnect\'s brand over the top - a custom landing page was developed for the product to showcase it\'s functionality, ease of use, and return on investment for it\'s clients. We included custom graphics explaining the tailored contact methods for patients as well as payment options through the application. The User Experience was optimized for users to convert on forms, and a custom header and footer was designed & developed for this landing page without disrupting the remaining Credence Global Solutions site that it is housed on.

Credits

Creative & Development Director
Kyle Brumbley
2021
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