2022

NYX Awards - 2022 Gold Winner Winner: Gravity Global

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign / Digital Marketing Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.
Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.
The campaign:
Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
Design
NYX Awards 2022 Winner - Thrasymachus - Venture Partners, Dynamic Wave Consulting
gold
winner
Thrasymachus - Venture Partners

Entrant Company

Dynamic Wave Consulting

Category

Design / Other Design & Marketing

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - Legacies simplified, Proxima
gold
winner

Entrant Company

Proxima

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Proud to Be Certified Evergreen®, Supportworks
gold
winner

Entrant Company

Supportworks

Category

Branded Content / 2D Animation

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - The Annual Localized Marketing Benchmark Report, SOCi, Inc.
gold
winner

Entrant Company

SOCi, Inc.

Category

Design / Annual Report

Country / Region

United States