2022
Entrant Company
Warner Media - Courageous Studios
Category
Strategic Campaign / PR Campaign
Client's Name
Cleveland Clinic
Country / Region
United States
Experience Level
Internal
It takes something special to hold true to your values for over a century. From the battlefields of World War I to today’s cutting-edge fight against disease, Cleveland Clinic has done just that. To celebrate their centennial, Cleveland Clinic launched "A Century of Care," a full content program that highlighted the many facets of expertise. With unprecedented access to surgeons, patients and leading academics, we embedded with the Clinic for weeks to create a 40-minute documentary film that ran on HLN, CNN’s streaming platform, and, eventually, Hulu. A triptych of shorter companion films zeroed in on powerful patient stories, with our crews accompanying individuals and families into operating theaters and waiting rooms for unparalleled authenticity and immediacy. Both the long-form documentary and 3 short films put Cleveland Clinic’s history of breakthroughs into the emotionally-wrenching context of real families’ tragedies and triumphs – and renewed the sense of purpose that drives the organization’s mission to deliver the best possible care to patients and communities.
Credits
Entrant Company
Zgraya Digital
Category
Design / Logo
Country / Region
Ukraine
Entrant Company
Pets Global
Category
Social Media Videos / Directing
Country / Region
United States
Entrant Company
A Tiny Audience, LLC.
Category
Broadcast and Television / Entertainment
Country / Region
United States
Entrant Company
Moburst
Category
Branded Content / Design / Web Agency / Production Company
Country / Region
United States