2022

NYX Awards - 2022 Grand Winner Winner

A Century of Care

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign - PR Campaign

Client's Name

Cleveland Clinic

Country / Region

United States

Experience Level

Internal

It takes something special to hold true to your values for over a century. From the battlefields of World War I to today’s cutting-edge fight against disease, Cleveland Clinic has done just that. To celebrate their centennial, Cleveland Clinic launched "A Century of Care," a full content program that highlighted the many facets of expertise. With unprecedented access to surgeons, patients and leading academics, we embedded with the Clinic for weeks to create a 40-minute documentary film that ran on HLN, CNN’s streaming platform, and, eventually, Hulu. A triptych of shorter companion films zeroed in on powerful patient stories, with our crews accompanying individuals and families into operating theaters and waiting rooms for unparalleled authenticity and immediacy. Both the long-form documentary and 3 short films put Cleveland Clinic’s history of breakthroughs into the emotionally-wrenching context of real families’ tragedies and triumphs – and renewed the sense of purpose that drives the organization’s mission to deliver the best possible care to patients and communities.

Credits

WarnerMedia - Courageous Studios
Michal Shapira
WarnerMedia - Courageous Studios
Otto Bell
WarnerMedia - Courageous Studios
Paul Sundue
WarnerMedia - Courageous Studios
Sean Brown
WarnerMedia - Courageous Studios
Richard Butterworth
WarnerMedia - Courageous Studios
Mahala Gaylord
WarnerMedia - Courageous Studios
Umbreen Butt
WarnerMedia - Courageous Studios
Dave Adams
WarnerMedia - Courageous Studios
John Pope
WarnerMedia - Courageous Studios
John O'Hara
WarnerMedia - Courageous Studios
Charlotte Savage
WarnerMedia - Courageous Studios
Margot Roth
WarnerMedia - Courageous Studios
Lindsey Cordero
Cleveland Clinic
Paul Matsen
Cleveland Clinic
Mary Beth Pate
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