2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Wegmans | Little Helper, Optic Sky Productions
grand
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / Food & Beverage

Country / Region

United States

2022
Commercial & Marketing
NYX Awards 2022 Winner - SISU Mouth Guard, Lemonlight
grand
winner

Entrant Company

Lemonlight

Category

Commercial & Marketing / Health & Wellness

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - A Pleasant Day, FROMWAYFILM
grand
winner
HCT Pharma Works Co., Ltd.

Entrant Company

FROMWAYFILM

Category

Branded Content / 3D Animation

Country / Region

Taiwan

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social News & Information

Country / Region

United Kingdom