2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Commercial & Marketing
NYX Awards 2022 Winner - LOEWE Klang bar5 mr & sub5, Vitaliy Yakin
grand
winner
Loewe Technology

Entrant Company

Vitaliy Yakin

Category

Commercial & Marketing / Motion Graphics

Country / Region

United States

2022
Social Media Videos
NYX Awards 2022 Winner - Be a voice for the voiceless, Pets Global
grand
winner

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - 5 Reasons for 5G, COPE Content Performance Group
grand
winner
A1 Telekom Austria AG

Entrant Company

COPE Content Performance Group

Category

Design / Illustration / Infographic

Country / Region

Austria

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Wegmans | Little Helper, Optic Sky Productions
grand
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / Food & Beverage

Country / Region

United States