2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

Gallery

About The Entry

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Featured Media

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Video Productions
NYX Awards 2022 Winner - Wegmans | Practice, Optic Sky Productions
grand
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / Food & Beverage

Country / Region

United States

2022
Photography
NYX Awards 2022 Winner - Megmeister AW22 Photos, The Brand Leader
grand
winner

Entrant Company

The Brand Leader

Category

Photography / Sport

Country / Region

United States

2022
Integrated Marketing
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Social Media

Country / Region

United Kingdom

2022
Design
NYX Awards 2022 Winner - The World is a Beautiful Place, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Design / AD (Campaign)

Country / Region

United Kingdom