2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

Gallery

About The Entry

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Featured Media

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Design
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Entrant Company

EDITORYAL

Category

Design / Annual Report

Country / Region

Turkey

2022
Strategic Campaign
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Entrant Company

K11 Concepts Limited

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

Hong Kong SAR

2022
Covid-19 Related
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Entrant Company

Gravity Global

Category

Covid-19 Related / Best Use of Social Media

Country / Region

United Kingdom

2022
Strategic Campaign
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Entrant Company

HERO Marketing

Category

Strategic Campaign / Special Event

Country / Region

United States