2022

NYX Awards - 2022 Grand Winner Winner

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?

We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.

Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
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Category

Marketing / Advertising Campaigns - Original Music

Country / Region

Norway

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Category

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Country / Region

United States

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Design
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Category

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Country / Region

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Entrant Company

Gravity Global

Category

Marketing Effectiveness - Video Campaign

Country / Region

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