2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Social Media
NYX Awards 2022 Winner - Veterans Land Board Social Media Engagement, Proscalar, LLC
grand
winner

Entrant Company

Proscalar, LLC

Category

Social Media / Social Campaign

Country / Region

United States

2022
Design
NYX Awards 2022 Winner - Let's tørn things around, ANTI Hamar
grand
winner

Entrant Company

ANTI Hamar

Category

Design / Corporate Identity

Country / Region

Norway

2022
People & Team
NYX Awards 2022 Winner - Top Women in Marketing, Joyful Consulting
grand
winner
Erica Lenard

Entrant Company

Joyful Consulting

Category

People & Team / Individuals

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions / Corporate Image

Country / Region

United States