2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Live Events
NYX Awards 2022 Winner - Exhibition - Edita Kadiric: Cocoon , Final Frame GmbH
grand
winner

Entrant Company

Final Frame GmbH

Category

Live Events / Art Event

Country / Region

Germany

2022
Strategic Campaign
NYX Awards 2022 Winner - K11 STREET/PARK, K11 Concepts Limited
grand
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

Hong Kong SAR

2022
Design
NYX Awards 2022 Winner - ancora, Harajuku DESIGN Inc.
grand
winner
PLUS Corporation.

Entrant Company

Harajuku DESIGN Inc.

Category

Design / Promotional / Branding

Country / Region

Japan

2022
Social Media
NYX Awards 2022 Winner - BODY LVNGUAGE Social Branding by The Third Eye Collective, The Third Eye Collective
grand
winner

Entrant Company

The Third Eye Collective

Category

Social Media / Social Branding Campaign

Country / Region

United States