2022
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Call of Duty Warzone
Country / Region
United States
Experience Level
Internal
In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.
Credits
Entrant Company
Proscalar, LLC
Category
Social Media Videos - Motivational
Country / Region
United States
Entrant Company
Gannett and CICC
Category
Broadcast and Television - Tourism
Country / Region
United States
Entrant Company
ANTI Hamar
Category
Branded Content - Original Music (NEW)
Country / Region
Norway
Entrant Company
IC4DESIGN
Category
Advertising - AD (Single)
Country / Region
Japan