2022

NYX Awards - 2022 Grand Winner Winner: Miami Ad School

CoD Coin

Entrant Company

Miami Ad School

Category

Student Submission / Student AD

Client's Name

Call of Duty Warzone

Country / Region

United States

Experience Level

Internal

Gallery

About The Entry

In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.

Featured Media

Credits

Copywriter
Jacques Wortsman
Art Director
Dena Alqaisi
Art Director
Buchun Jiang
2022
Branded Content
NYX Awards 2022 Winner - Category Leader, Moburst
grand
winner
Moburst

Entrant Company

Moburst

Category

Branded Content / Design / Web Agency / Production Company

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Category Leader, Moburst
grand
winner
Moburst

Entrant Company

Moburst

Category

Branded Content / Branding

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Racing is in our Blood, K&N Engineering, Inc.
grand
winner

Entrant Company

K&N Engineering, Inc.

Category

Branded Content / Sports

Country / Region

United States

2022
Video Productions
NYX Awards 2022 Winner - Manufacturing Explorers , AMT
grand
winner

Entrant Company

AMT

Category

Video/ Film / Web Based Productions / Green / Eco-Friendly

Country / Region

United States