2022
Entrant Company
Miami Ad School
Category
Student Submission / Student AD
Client's Name
Call of Duty Warzone
Country / Region
United States
Experience Level
Internal
In 2021 we saw the “great resignation” as countless people began quitting their jobs. What if Call of Duty Warzone leveraged this to appeal to a wider audience? With both gamers and non-gamers alike now looking for new positions, what if Warzone itself became … a job?
We created Cod Coin, a new cryptocurrency earned by playing Warzone. Going a step beyond the free-to-play formula, we decided to actually pay players. By using a portion of microtransaction revenue, Warzone offers Cod Coin salaries. The longer you play, the more you get paid, and the more you can spend in game.
Warzone is not only a job, it’s the coolest job ever. The best part: everyone is qualified.
Credits
Entrant Company
AMT
Category
Video/ Film / Web Based Productions / Green / Eco-Friendly
Country / Region
United States
Entrant Company
NinetyEight
Category
Social Media / Social Engagement
Country / Region
United States
Entrant Company
Gravity Global
Category
Website / Transportation
Country / Region
United Kingdom
Entrant Company
The Brand Leader
Category
Photography / Sport
Country / Region
United States