2022 MIT CMO Summit Report

The inaugural 2022 CMO Summit@MIT was an exclusive one-day virtual event for senior marketing executives hosted by IDE Director, Sinan Aral. Leaders learned how digital technology is revolutionizing marketing today and into the future through empirical, cutting-edge research and case studies provided by senior-level attendees. Over the last several years, Gravity Switch has been working collaboratively with the IDE team to evolve the visual components of their brand to better align with their mission of understanding how people, business, and technology interact. Utilizing content provided by Paula Klein, contributing writer and editorial content manager at the IDE, Gravity Switch was tasked with continuing this brand evolution while designing an online-only, interactive PDF that summarized and highlighted key points from the event and would be distributed to attendees through online channels.