2023

NYX Awards - 2023 Gold Winner Winner

Getac ZX10: Get Real

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac is a global leader in rugged mobile technology and intelligent video solutions, designing and manufacturing devices and software that are rugged to the core, used by professionals who work in demanding or extreme environments.

Getac ZX10 Campaign Overview

The global launch of the new Getac ZX10 tablet targeted field workers in the energy and utilities sectors. The messaging covered the inbuilt rugged reliability of the tablet, putting mobility and connectivity centre stage.

The creative campaign ‘This is real’ focused on real remote working, those frontline workers who work in extreme environments day in day out. Whilst not belittling desk-bound workers or making heroes out of our audience, the objective was to illustrate that Getac understood what they do each day – and explain why the ZX10 is the tablet they need.

Utilising video and static imagery, the campaign ran across targeted social media, display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

All@GravityGlobal
2023
Mobile App
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gold
winner
Dr. Dawn Ella

Entrant Company

Supernal World Creations

Category

Mobile App - Health & Wellness

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Mythforce - Launch Trailer
gold
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Motion Graphics

Country / Region

United States

2023
Public Relations
NYX Awards 2023 Winner - The Great Filipino Story: Celebrating Filipino's Achievement
gold
winner

Entrant Company

PAGEONE

Category

Public Relations - Publicity Campaign

Country / Region

Philippines

2023
People & Team
NYX Awards 2023 Winner - WePlay Studios
gold
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team - People & Team / Other___

Country / Region

United States