2023

NYX Awards - 2023 Gold Winner Winner

Born2Bond

Entrant Company

Gravity Global

Category

Advertising - Business / Trade Publication

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.

While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.

Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.

Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.

The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Strategic Campaign
NYX Awards 2023 Winner - Charting a New Course by Defining Values
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Entrant Company

Harbor

Category

Strategic Campaign - Employee Relations

Country / Region

United States

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Website
NYX Awards 2023 Winner - Energia: Fly the Future
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winner

Entrant Company

Gravity Global

Category

Website - Home Page / Landing Page

Country / Region

United Kingdom

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People & Team
NYX Awards 2023 Winner - Blake McEvoy, Head of US Corporate Affairs, Respiratory & Im
gold
winner

Entrant Company

Edelman

Category

People & Team - In-house Marketing

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - KoçSistem's Green Intelligence Project's Website
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KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Website - Home Page / Landing Page

Country / Region

Turkey