Paradigm Grand

Paradigm Grand is the grand finale of the Molinaro Group's Paradigm Condos community. The Molinaro Group contracted NEEZO Studios to create their industry-leading interactive sales and marketing software, LiveSite™, to assist in selling their new development. LiveSite™ is an intuitive application powered by real time data that encompasses all of the features and information needed to sell any real estate development. The Paradigm Grand LiveSite™ experience was created using its built-in backend content management system (CMS). This allowed the Molinaro Group to take control of Paradigm Grand's availability (sold, on hold, available), pricing, and more on the spot for the most real time and up-to-date experience. By updating the backend with a user login, sales agents were able to keep the application updated on the spot so buyers could see the status of the units at any given time. On the frontend of the Paradigm Grand LiveSite™, we tailored the UI branding and the colors on the building to match the project's branding, for a more cohesive look. Aside from being able to rotate around the community in 360, buyers could also go through features such as: geographically accurate day/night cycle, building amenities, intuitive unit search, view/compare 2D floor plans, area amenities, and a media gallery with additional marketing collateral. LiveSite™ combines expertise in game-engine technology with a deep understanding of the real estate sales process to create impactful and memorable experiences for the sales team and buyers alike. As one of the only fully 3D interactive sales and marketing applications on the market, users are able to immerse themselves further, in turn allowing them to understand the development and surrounding community in greater detail. LiveSite™ acted as an important tool with the success of selling Paradigm Grand.