2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Born2Bond

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Business

Client's Name

Bostik

Country / Region

United Kingdom

Experience Level

Agency

Gravity Global was appointed to launch Bostik’s new Born2Bond™ Engineering Adhesives product range to a global audience of end users and distributors.
While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they required to be able to confidently sell the new products, while also focusing on driving high-value leads.
Gravity’s solution was a multi-channel campaign covering every area of the sales funnel, positioning the new Born2Bond™ offering as a range of smarter, greener, and safer products designed to solve modern-day industry challenges across a diverse range of sectors.
Work to date has included strategy, insight and planning, persona definition, brand development, sales collateral, website development, digital advertising, video, PR, POS, and a webinar series.
The campaign has significantly increased awareness of Born2Bond™, capturing the attention of the target market and resulting in numerous large-scale contract wins for Bostik – with Born2Bond™ now considered to be a major player within the Engineering Adhesives category.

Credits

All@GravityGlobal
2023
Design
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Entrant Company

ArtsBerry

Category

Design / Promotional / Branding

Country / Region

United States

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Video / Web Based Productions
NYX Awards 2023 Winner - Self-Preserving Skin Campaign , Mummu Ltd
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winner

Entrant Company

Mummu Ltd

Category

Video / Web Based Productions / Art Direction

Country / Region

United Kingdom

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Live Events
NYX Awards 2023 Winner - SPY KIDS - NEXFALL , FINAL FRAME
grand
winner
Munich International School

Entrant Company

FINAL FRAME

Category

Live Events / Fundraising Event

Country / Region

Germany

2023
Social Media
NYX Awards 2023 Winner - The End of the Weld, Gravity Global
grand
winner
CPC (Colder Products Company)

Entrant Company

Gravity Global

Category

Social Media / Social Campaign

Country / Region

United Kingdom