2023

NYX Awards - 2023 Gold Winner Winner: Firesign Marketing

Kies IP Logo Design

Entrant Company

Firesign Marketing

Category

Design / Logo

Client's Name

Kies IP

Country / Region

United States

Experience Level

Agency

Kies IP was founded and owned by a woman who named her intellectual property law firm in honor of Mary Dixon Kies, the first woman to be granted a United States patent. Kies IP hired Firesign Marketing to create its logo and the resulting logomark paid tribute to Kies' invention, a process for weaving straw with silk or thread in the hat-making process, an innovation that helped the fashion industry overcome fabric embargoes during the War of 1812. The interwoven letters I and P represent intellectual property and two of the key principles the firm wanted to convey to the public: Kies IP is innovative and pioneering.

Credits

Partner and Creative Director, Firesign Marketing
Katie McNeil
2023
COVID-19 Related
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gold
winner
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Entrant Company

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Category

COVID-19 Related / Public Interest / Awareness

Country / Region

United States

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Entrant Company

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Category

Social Media / Social Influencer Marketing

Country / Region

United States

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Entrant Company

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Category

Content Marketing Strategy / Paid Advertising Content (NEW)

Country / Region

United States

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winner
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Entrant Company

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Category

Integrated Marketing / Social Media

Country / Region

United Kingdom