2023

NYX Awards - 2023 Grand Winner Winner

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Content Marketing Strategy - Newsletter

Client's Name

VOID Interactive

Country / Region

United States

Experience Level

Agency

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.



This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

2023
Integrated Marketing
NYX Awards 2023 Winner - Thermo Fisher Share Your Vision Campaign
grand
winner
Thermo Fisher Scientific

Entrant Company

SFC Group

Category

Integrated Marketing - Business to Business

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy - Multichannel Social Media Content (NEW)

Country / Region

United Kingdom

2023
Integrated Marketing
NYX Awards 2023 Winner - Shaping Change Together
grand
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Integrated Marketing - Business to Business

Country / Region

United Kingdom

2023
Strategic Campaign
NYX Awards 2023 Winner - Hell is Others Bloodhunt Event
grand
winner

Entrant Company

Infernozilla

Category

Strategic Campaign - Social Media Campaign

Country / Region

United States