2023

NYX Awards - 2023 Grand Winner Winner

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Content Marketing Strategy - Newsletter

Client's Name

VOID Interactive

Country / Region

United States

Experience Level

Agency

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.



This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

2023
 
NYX Awards 2023 Winner - Corporate Relocation Campaign - Summerlin
grand
winner

Entrant Company

The Howard Hughes Corporation

Category

Strategic Campaign - PR Campaign

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Self-Preserving Skin Campaign
grand
winner

Entrant Company

Mummu Ltd

Category

Video / Web Based Productions - Art Direction

Country / Region

United Kingdom

2023
 
NYX Awards 2023 Winner - GI Genius and Pill Cam Game
grand
winner

Entrant Company

Groove Jones

Category

Strategic Campaign - Strategic Communications / Other__

Country / Region

United States

2023
 
NYX Awards 2023 Winner - Moonbreaker - Early Access Gameplay Trailer
grand
winner
Unknown Worlds Entertainment

Entrant Company

Player One Trailers

Category

Commercial & Marketing - 2D Animation

Country / Region

United States