2023

NYX Awards - 2023 Gold Winner Winner

NFLPA Community MVP 2022

Entrant Company

HEARTLENT Group

Category

Social Media - Social Media & Marketing / Other__

Client's Name

National Football League Players Association

Country / Region

United States

Experience Level

Agency

In its ninth season honoring NFL players who do good in their hometowns and team cities, the NFLPA’s Community MVP program elevated its charitable impact to new heights, hosting a player giveback event during Super Bowl week while using cutting-edge content to engage with fans and commemorative items to show how athletes are also superhero servant leaders in their communities.

What began as a series of weekly tweets highlighting the many ways that players give back has evolved over the past decade into a season-long philanthropic campaign across multiple platforms. The NFLPA Community MVP initiative features substantial donations to athletes’ various causes, new opportunities for player charitable outreach and engaging content that provides fans with a fresh sense of how each honoree has personally impacted those in need.

Each week during the NFL regular season, the NFLPA recognized one player for giving back to his community by providing a $10,000 donation to his foundation or charity of choice and shared a digital commemorative magazine cover spread illustrating his off-the-field work (created by supporting partner HEARTLENT Group).

With these 18 MVPs making a difference in various pockets of the country, what better way to culminate this year’s campaign than by bringing some of these same players to one place – the Super Bowl host city – all with the same mission: Give their youngest fans in that community an experience they will never forget.

2023
Video / Web Based Productions
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winner

Entrant Company

Safe Community Project

Category

Video / Web Based Productions - Training / Knowledge-Based

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - METEORR™ by ORRBITT Creative Group, website
gold
winner

Entrant Company

Orrbitt Creative Group

Category

Website - Business to Business

Country / Region

United States

2023
Integrated Marketing
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winner
Phillips 66

Entrant Company

SCAinteractive

Category

Integrated Marketing - Promotional

Country / Region

United States

2023
Public Relations
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gold
winner

Entrant Company

WhitPR

Category

Public Relations - Televison Placement

Country / Region

United States