NFLPA Community MVP 2022

In its ninth season honoring NFL players who do good in their hometowns and team cities, the NFLPA’s Community MVP program elevated its charitable impact to new heights, hosting a player giveback event during Super Bowl week while using cutting-edge content to engage with fans and commemorative items to show how athletes are also superhero servant leaders in their communities.
What began as a series of weekly tweets highlighting the many ways that players give back has evolved over the past decade into a season-long philanthropic campaign across multiple platforms. The NFLPA Community MVP initiative features substantial donations to athletes’ various causes, new opportunities for player charitable outreach and engaging content that provides fans with a fresh sense of how each honoree has personally impacted those in need.
Each week during the NFL regular season, the NFLPA recognized one player for giving back to his community by providing a $10,000 donation to his foundation or charity of choice and shared a digital commemorative magazine cover spread illustrating his off-the-field work (created by supporting partner HEARTLENT Group).
With these 18 MVPs making a difference in various pockets of the country, what better way to culminate this year’s campaign than by bringing some of these same players to one place – the Super Bowl host city – all with the same mission: Give their youngest fans in that community an experience they will never forget.