2019

NYX Awards - 2019 Ascent Winner Winner: Black Chateau Enterprises

Susan Shofer -- Your Divorce and Custody Ally

Entrant Company

Black Chateau Enterprises

Category

Digital - Website / Consulting

Client's Name

Susan Shofer

Country / Region

United States

Experience Level

Agency

The website was completely rebuilt to match the client's new brand identity, which we developed using a holistic strategy: capturing the personality, the look and feel, and the brand message of the client who consults with people and professional in the divorce and custody areas. We also took SEO and content marketing into consideration as we redesigned the site and restructured the user experience to make the site easy to navigate and intuitive.
The client consults with and advises people experiencing divorce and custody issues. Our client is genuine, caring and extremely knowledgeable. Our goal was to convey her professionalism and let users know they were in good hands with someone they could trust.
We re-categorized the content on the blog and used SEO best-practices in removing duplicate content, title tags, descriptions and our extensive keyword research to support a comprehensive content strategy. The top navigation was streamlined, as was the organization of valuable user information like webinars, access to coaching and consulting information, books, guides, and articles. The client consults with lawyers as well as people experiencing a divorce, and we took into consideration the different target audiences to satisfy both with the tools and information they need.
We created an animated signature logo for the client to add interest to the site. As well, the hero image was animated using a subtle zoom (Ken Burns) effect. We arranged the home page to feature top and relevant content in an aesthetically-pleasing way. The previous design images are available for reference to see the difference.

Credits

Founder, Black Chateau
Desiree Duffy
VP Social Media and Web Services with Susan Shofer
Scott Kover
Head Web Developer
Brian Bosch
2019
Television / Broadcast
NYX Awards 2019 Winner - Portrait of a Landscape THE FLINT HILLS, KTWU
ascent
winner

Entrant Company

KTWU

Category

Television / Broadcast / Nature / Wildlife

Country / Region

United States

2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Bell 505 - Vietnam Helicopters - Commercial Utility, Bell
ascent
winner

Entrant Company

Bell

Category

Commercials / Marketing / Promotional / Branding

Country / Region

United States

2019
Branded Content
NYX Awards 2019 Winner - ThoughtSpot - NAB Testimonial, Video2web Ltd
ascent
winner

Entrant Company

Video2web Ltd

Category

Branded Content / Business-to-Business

Country / Region

United Kingdom

2019
Branded Content
NYX Awards 2019 Winner - “Dreamers. Thinkers. Makers”  Red Hat & IBM, Red Hat Open Studio
ascent
winner

Entrant Company

Red Hat Open Studio

Category

Branded Content / Company Overview

Country / Region

United States