2019

NYX Awards - 2019 Triumph Winner Winner: MDS Media

Dream Bigger

Entrant Company

MDS Media

Category

Social Video / Arts & Entertainment

Client's Name

MDS Media

Country / Region

Canada

Experience Level

Agency

Gallery

About The Entry

The "Dream Bigger" initiative is meant to bring the end user on an emotional journey through their dreams and ambitions. I illustrated the contrast between what we dream as children versus our perspective as adults; it seemed as children nothing was absurd - no dreams were too big.
The media is meant to take the viewer through this journey in a calming manner in order to create a comforting atmosphere - then quickly take them out of that comfort-zone at the very end. This is to further reinforce a physical response to the meaning of the media itself. Comfort and ease has caused many to lose sight of their dreams - so wake up.
We have taken the Dream Bigger initiative forward by helping companies with Video needs translate those ideas into a visual medium. Currently we are developing videos for Clearbridge Mobile to showcase their enterprise level app solutions as a part of their growth initiatives. All content is still in pre-production.

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