2019
Portrait of an Engineer #SmashStereotypesToBits
Entrant Company
The Institution of Engineering and Technology
Category
Series / Campaign / Nonprofit
Client's Name
The IET
Country / Region
United Kingdom
Experience Level
Agency
IET.tv were commissioned to film a series of mini-doc profile videos, featuring the six female finalists for the Institution of Engineering and Technology's Young Woman Engineer of the Year Awards in 2018. The videos also spearhead the IET's ongoing campaign (#SmashStereotypesToBits) to dispel engrained ideas of what a typical engineer ‘looks like’, showcasing these incredible stories and dramatically highlighting the diverse career opportunities available in the industry through stunning and unexpected imagery.
Credits
Entrant Company
MWIMMERDESIGN
Category
Branded Content / Construction
Country / Region
Germany
Entrant Company
VERB Interactive
Category
Integrated Campaign / Integrated Marketing Campaign
Country / Region
Canada
Entrant Company
Crowd
Category
Marketing Effectiveness / Digital Marketing Campaign
Country / Region
United Arab Emirates
Entrant Company
Lumen App
Category
Social Media Marketing / Communications / Social Ad Campaign
Country / Region
United Kingdom