2019

NYX Awards - 2019 Triumph Winner Winner: VERB Interactive

V2V

Entrant Company

VERB Interactive

Category

Direct Marketing / Advertising Campaign

Client's Name

V2V

Country / Region

Canada

Experience Level

V2V is a premium cruise service connecting downtown Vancouver and downtown Victoria in British Columbia, Canada. The waters of southwestern British Columbia are some of the most spectacular in the world and the V2V experience aims to showcase this stunning corner of the world with unparalleled commitment to service and luxury. Our objective has been to increase YoY organic traffic and drive incremental booking engine clicks to strategically relevant destinations via blog content.
V2V Vacations worked with VERB Interactive to create a digital marketing plan that aimed to send quality traffic to the website that would drive conversions while leveraging awareness among the local community, as well as our target audience of niche North American targeting.
To meet these KPIs, we launched a focused plan of attack that included highly personalized targeting on paid social and Google Ads. V2V ran three main campaigns
for intent, video views, and conversions. The intent traffic campaign contained multiple ad sets allowing it to send different ads to target visitors from known US market cities in Washington, locals for overnight trips, and known audience members travelling in the area. The video campaign used remarketing and lookalike audiences to reach a quality, highly engaged audience.
The conversions campaign used known geographic markets and remarketing in ad targeting to drive quality conversions. Within the Google Ads platform, VERB ran Search and Display campaigns, with the Display campaigns a new channel for V2V this year. The Display ads were geo-focused on the Vancouver and Victoria areas for those potential passengers who were already in the area and may be unaware of V2V as an option for travel between the two cities. Ads were also targeted farther afield at select US and Canadian cities, to bring the V2V name to those planning their trip.

Credits

Paid Media Account Manager/VERB Interactive
Taylor Stokal
Paid Campaign Strategist /VERB Interactive
Becca Rowland
Paid Social Lead/VERB Interactive
Vanessa Jubis
Social Media & Content Strategist/VERB Interactive
Bristol James
2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Supermarket Fever, Melt Pictures
triumph
winner
NetEase Games: Knives Out

Entrant Company

Melt Pictures

Category

Commercials / Marketing / Promotional / Entertainment

Country / Region

United States

2019
Non-Broadcast
NYX Awards 2019 Winner - The Bible Project: Wisdom Series, Coastal Fellowship Church
triumph
winner
Coastal Fellowship Church

Entrant Company

Coastal Fellowship Church

Category

Non-Broadcast / Religion and Spirituality

Country / Region

United States

2019
Integrated Campaign
NYX Awards 2019 Winner - Jet Linx and The Tutu Project, Jet Linx
triumph
winner

Entrant Company

Jet Linx

Category

Integrated Campaign / Cause Marketing

Country / Region

United States

2019
Non-Broadcast
NYX Awards 2019 Winner - Brynna + Jeff, Humdrum Films
triumph
winner
Humdrum Films

Entrant Company

Humdrum Films

Category

Non-Broadcast / Wedding

Country / Region

Australia