2019

NYX Awards - 2019 Ascent Winner Winner

Jack and Jill Go up the Corporate Hill eLearning Video

Entrant Company

Designing Digitally

Category

Branded Content - Training

Client's Name

Designing Digitally

Country / Region

United States

Experience Level

Agency

The "Jack and Jill Go up the Corporate Hill" eLearning explainer video highlights a fictional story that follows two main characters, Jack and Jill, through their journey to achieve corporate success. As they both begin work with a new company right out of college, one employee is taught via traditional methods with an instructor, and the other with an online approach. During the video, the major differences are taught by comparing the two delivery methods and viewers are shown the various outcomes that can occur with the different training types. This video is meant to inform users on the benefits that can come with an eLearning training approach as well as the disadvantages that are often seen with classroom training. This video also serves as an example of how explainer videos can be used as a learning tool to educate employees in corporate training requirements.

Credits

Marketing Coordinator / Designing Digitally
Brittany St.Clair
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