NORPAC Foods, Stories From the Farm

Our client, NORPAC Foods, Inc., approached Affinity Creative Group with the desire to set themselves apart from the competition. Affinity decided to capitalize on what the competitors couldn't, showing real-life stories of the men and women behind the food. The result? A day in the life video series that creates an empathetic response, and gives meaning to the consumer's everyday fruit and vegetable purchase. After a combination of savvy cinematography, storytelling, and editing, we produced a video series as fresh as the blueberries off the vine.