2019

NYX Awards - 2019 Quest Winner Winner: Wayfarer Entertainment

Man Enough: #MeToo

Entrant Company

Wayfarer Entertainment

Category

Non-Broadcast / Social Responsibility

Client's Name

Harry's

Country / Region

United States

Experience Level

Agency

Man Enough is a documentary series aimed at creating a safe space for men to explore and redefine traditional masculinity. The show is relevant because it features well-known influencers opening up about taboo subjects that, when it comes to men, are traditionally left out of the public discourse. Show topics have included sexual assault, body image, vulnerability and more. The series is meant to educate and inspire while also expanding what constitutes viable entertainment. With Man Enough, we set out to create a premium storytelling experience that also positively impacts society and helps men heal from their suppressed traumas.  
The idea was to bring together a group of influential men to talk about issues traditionally considered taboo. In the wake of the #metoo movement, women have come together to support one another, but men have largely been left out of the conversation. While we think it’s important for women to have a free space to share, men MUST also be apart of the conversation, otherwise rape, and other abuses of which men are the source will never stop. The show’s roundtable conversations were amplified by segments featuring experts who provide insights into the topic of each show. The goal was to amplify the influencers’ personal experiences with historical context to help viewers start conversations of their own with a male friend or family member they trust. Ultimately, we set out to make self awareness, vulnerability and the empowerment of both sexes “cool” for the next generation of men.

Credits

Creator, Host, and Executive Producer, Wayfarer Entertainment
Justin Baldoni
Director and Executive Producer, Wayfarer Entertainment
Ahmed Musiol
Executive Producer and Writer, Wayfarer Entertainment
Farhoud Meybodi
Writer
Katie Bain
Producer
Mary Przybylski
Executive Producer
Sam Baldoni
Director of Photography, Wayfarer Entertainment
Scott Simock
Editor
Jacquelyn London
Editor, Wayfarer Enterainment
Josh Snyder
Co-Producer
Matt McGorry
Colorist
Mark Todd Osborne
Production Coordinator
Cat McCabe
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Television / Broadcast
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