2019
Entrant Company
Wayfarer Entertainment
Category
Non-Broadcast / Social Responsibility
Client's Name
Harry's
Country / Region
United States
Experience Level
Agency
Man Enough is a documentary series aimed at creating a safe space for men to explore and redefine traditional masculinity. The show is relevant because it features well-known influencers opening up about taboo subjects that, when it comes to men, are traditionally left out of the public discourse. Show topics have included sexual assault, body image, vulnerability and more. The series is meant to educate and inspire while also expanding what constitutes viable entertainment. With Man Enough, we set out to create a premium storytelling experience that also positively impacts society and helps men heal from their suppressed traumas.
The idea was to bring together a group of influential men to talk about issues traditionally considered taboo. In the wake of the #metoo movement, women have come together to support one another, but men have largely been left out of the conversation. While we think it’s important for women to have a free space to share, men MUST also be apart of the conversation, otherwise rape, and other abuses of which men are the source will never stop. The show’s roundtable conversations were amplified by segments featuring experts who provide insights into the topic of each show. The goal was to amplify the influencers’ personal experiences with historical context to help viewers start conversations of their own with a male friend or family member they trust. Ultimately, we set out to make self awareness, vulnerability and the empowerment of both sexes “cool” for the next generation of men.
Credits
Entrant Company
Bluemango Communications Pte Ltd
Category
Social Video / Cause Marketing
Country / Region
Singapore
Entrant Company
Georg Jensen Inhouse
Category
Branded Content / Home living
Country / Region
Denmark
Entrant Company
SmartBug Media
Category
Digital - Website / Lifestyle
Country / Region
United States
Entrant Company
Alkemy X
Category
Television / Broadcast / Reality
Country / Region
United States