2020

NYX Awards - 2020 Gold Winner Winner: Matter

La Brea Bakery's 30th Anniversary with Nancy Silverton

Entrant Company

Matter

Category

Branded Content / Food & Beverage

Client's Name

La Brea Bakery

Country / Region

United States

Experience Level

Agency

La Brea Bakery (labreabakery.com) is a purveyor of fine artisan and gluten free breads with local café style bakeries and par-baked bread options. With a storied history as one of the USA’s largest sellers of fresh bread, La Brea Bakery has some amazing stories to share. In 2019, La Brea Bakery celebrated its 30th anniversary by bringing back an old friend to commemorate the important moment: their founder, Nancy Silverton. Silverton founded the bakery in Los Angeles in 1989, and is credited for the popularizing sourdough and artisan breads movement to the United States, and is the winner of the James Beard Foundation’s Outstanding Chef Award.

Credits

Director, Writing
Tim Bradley
Director of Photography
James Buchmann
Editor, Voiceover
Caitlin Indermaur
Public Relations
Sarah Pariseau
2020
Strategic Communications
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Entrant Company

VERB Interactive

Category

Strategic Communications / Social Media Campaign

Country / Region

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Commercials / Marketing
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Entrant Company

AARP

Category

Commercials / Marketing / Branding

Country / Region

United States

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Commercials / Marketing
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Entrant Company

FabFitFun

Category

Commercials / Marketing / Branding

Country / Region

United States

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Integrated Marketing
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gold
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Entrant Company

VERB Interactive

Category

Integrated Marketing / Business to Business

Country / Region

Canada