2020

NYX Awards - 2020 Gold Winner Winner: Matter

La Brea Bakery's 30th Anniversary with Nancy Silverton

Entrant Company

Matter

Category

Branded Content / Food & Beverage

Client's Name

La Brea Bakery

Country / Region

United States

Experience Level

Agency

La Brea Bakery (labreabakery.com) is a purveyor of fine artisan and gluten free breads with local café style bakeries and par-baked bread options. With a storied history as one of the USA’s largest sellers of fresh bread, La Brea Bakery has some amazing stories to share. In 2019, La Brea Bakery celebrated its 30th anniversary by bringing back an old friend to commemorate the important moment: their founder, Nancy Silverton. Silverton founded the bakery in Los Angeles in 1989, and is credited for the popularizing sourdough and artisan breads movement to the United States, and is the winner of the James Beard Foundation’s Outstanding Chef Award.

Credits

Director, Writing
Tim Bradley
Director of Photography
James Buchmann
Editor, Voiceover
Caitlin Indermaur
Public Relations
Sarah Pariseau
2020
Social Marketing / Communications
NYX Awards 2020 Winner - Experience Kissimmee - Chubbies Partnership, VERB Interactive
gold
winner

Entrant Company

VERB Interactive

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

Canada

2020
Strategic Communications
NYX Awards 2020 Winner - S⁺ REWARDS by Sino Malls -Turn Shopping into Playtime, Sino Real Estate Agency Limited
gold
winner

Entrant Company

Sino Real Estate Agency Limited

Category

Strategic Communications / Communication Program

Country / Region

Hong Kong SAR

2020
Branded Content
NYX Awards 2020 Winner - Machines That Drive Success, Magnetic Creative
gold
winner

Entrant Company

Magnetic Creative

Category

Branded Content / Sales Motivation

Country / Region

South Africa

2020
Design & Print
NYX Awards 2020 Winner - Highway 39 Lager, Alosta Brewing Co.
gold
winner

Entrant Company

Alosta Brewing Co.

Category

Design & Print / Packaging

Country / Region

United States