Beyond Extraordinary Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Anguilla Tourist Board

Country / Region

United States

Experience Level

Increasing tourism following a hurricane
The Beyond Extraordinary campaign presents an island open for business and full of rarely seen, natural wonders. The campaign had a dramatic impact generating the highest arrivals in over 27 years, an unprecedented 32% increase over their previous best year.

Credits

Creative Director

Steve Defontes

Sr. Art Director

Pablo Pedro

Director of Client Services

Grace Capuzzo

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2019

Marketing Effectiveness