2023

NYX Awards - 2023 Grand Winner Winner: Action Media Production

ATLP

Entrant Company

Action Media Production

Category

Video / Web Based Productions / Professional Services

Client's Name

ATLP

Country / Region

United Arab Emirates

Experience Level

Agency

ATLP is reimagining the next era of trade by introducing to you the official single window for trade in Abu Dhabi.
ATLP is digitally facilitating trade through sea, land, air, industrial and free zones. Additionally, they enable transparency, predictability, simplified procedures, and efficiency, which helps contribute towards Abu Dhabi’s vision to be a leading global trade and logistics hub. Innovation is the core of what ATLP does, as well as fueling their priorities and commitment to produce excellent work and continuous improvements to the logistics network. ATLP also prides itself on its importance towards sustainability due to planning to align with government directions to reduce physical visits, reduce CO2 emissions, and improve efficiency of the government and customers.
Our challenge was based on creating a motion graphic video to show ATLP’s Mission of defining the next era for Abu Dhabi’s Logistics Network. We had to come up with a script for the storytelling to show the importance of logistics in the trade sector and how it is involved in our daily lives. Based on the concept that we reached, we started to work hard on developing and creating the 3D assets that were required to build up our scenes and sequence. We also took the brand’s colors, feels, and aesthetics into consideration when coming up with the storyline and scenes.
When we finished working on the main script, we started to add more scenes to support the concept by building a complex camera animation that was eventually used as an epic outro to link the land, sea, and air altogether. We were extremely honored with ATLP’s trust in us to work on such a humungous project that will transform Abu Dhabi into a trade and logistics regional hub, support the “Made in UAE” branding, and improve Abu Dhabi’s global statistics.

Credits

Ayman Ahmed Mahmoud
2023
Strategic Campaign
NYX Awards 2023 Winner - State Farm Gamerhood Challenge, Infinity Marketing Team
grand
winner

Entrant Company

Infinity Marketing Team

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States

2023
Public Relations
NYX Awards 2023 Winner - A successful pitch to FOX Business, KCD PR
grand
winner

Entrant Company

KCD PR

Category

Public Relations / Televison Placement

Country / Region

United States

2023
Advertising
NYX Awards 2023 Winner - Deep in the Brain- Brain Ladder, LinLin
grand
winner
CMG Film, Drama and Documentary Programming Center

Entrant Company

LinLin

Category

Advertising / Poster (Single)

Country / Region

China

2023
Design
NYX Awards 2023 Winner - Art & Magic, Sharon and Guy
grand
winner
Debra Parr / Art and Art History / Columbia College Chicago

Entrant Company

Sharon and Guy

Category

Design / Poster (Single)

Country / Region

United States