2023

NYX Awards - 2023 Silver Winner Winner

American Family Insurance - The Captain

Entrant Company

Elite Media

Category

Broadcast / Television / Insurance

Client's Name

American Family Insurance

Country / Region

United States

Experience Level

Agency

American Family Insurance collaborated with ESPN to create immersive content within the show that elevated the story while seamlessly delivering the brand message. The work leveraged deep fake/CGI technology to enable Derek Jeter to travel back in time and thank many of the important people in his life for helping him achieve his baseball dreams.

Collectively, the authentic content within and surrounding “The Captain” engaged the ESPN audience, connected back to the brand’s core values, and reinforced their belief that, with the right support, any dream is possible.

Additional social content celebrated Jeter’s legacy and the brand mission. One moment with Brielle Saracini was especially inspiring and would go viral.

Brielle’s father was a pilot on Flight 175 that was hijacked and flown into the South Tower on 9/11. Less than a week after the attack, Brielle addressed a letter to Jeter, who read it and invited her and her family to a Yankee game.

The social video illuminates a relationship that endures based on shared values and a determination to overcome adversity. Brielle admires Derek’s strong belief in the power family. Meanwhile, Derek appreciates and is truly inspired by Brielle’s journey.

Collectively, the authentic content within and surrounding “The Captain” engaged the ESPN audience, connected back to the brand’s core values, and reinforced their belief that, with the right support, any dream is possible.

Credits

Chief Creative Officer
Christopher Crawford
Creative Lead, Elite Media
Jindai Joseph
Engagement Director, Elite Media
Steve Centrillo
Account Director
Charles Hall
Account Supervisor
Terrie Cammarata
Executive Producer
JD Williams
Project Coordinator
Jackie Crockwell
Chief Marketing Officer, American Family Insurance
Sherina Smith
Director of Advertising, American Family Insurance
Ryan Anderson
Marketing Manager, American Family Insurance
John Valadez
Marketing Consultant, American Family Insurance
Nick Baillies
Marketing Consultant, American Family Insurance
Lindsey Maier
Integrated Content Design, American Family Insurance
Jacki Witkowski
Integrated Campaign Strategist, American Family Insurance
Tracy Siemion
Director of Media & Audience Management Marketing Division, American Family Insurance
Ann Poulose
2023
Audio & Podcasts
NYX Awards 2023 Winner - Police Chief Ed Cronin Discusses the Topic of Police Reform
silver
winner

Entrant Company

Jason Zuk, The Social Psychic Radio Show

Category

Audio & Podcasts / Public Service & Activism

Country / Region

United States

2023
Branded Content
NYX Awards 2023 Winner - Peninsula Perspectives
silver
winner
Peninsula Hotels

Entrant Company

Carbon

Category

Branded Content / Art Direction

Country / Region

Hong Kong SAR

2023
Social Media
NYX Awards 2023 Winner - Shaping Change Together
silver
winner
AkzoNobel Packaging Coating (ANPC)

Entrant Company

Gravity Global

Category

Social Media / YouTube Channel / Video (NEW)

Country / Region

United Kingdom

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Password Strong
silver
winner

Entrant Company

Inspired eLearning

Category

Video / Web Based Productions / Training / Knowledge-Based

Country / Region

United States