SOFTSWISS – Sportsbook

SOFTSWISS is an IT developer of software for betting companies. After watching the video, the b2b audience should understand what the Sportsbook sports betting software platform is, what advantages this product brings, remember the brand and, ideally, become a potential client. The video was used in the brand's social networks, on the website, at industry exhibitions.
We built a promo video of the software for launching a gaming business on the same "game" motion design with a dynamic change of elements from scene to scene. At the beginning, we depicted a circular changing dial of betting odds, which are the basis of any betting business. Next – a fan composition of elements of sports competitions – balls, bats, helmets, rackets, etc., reflecting various competitions.
The design of a horizontal tile rotating around its axis reflects that Sportsbook is in a single ecosystem with other brand products (Game Aggregator, Jackpot Aggregator, Affilka, Casino Platform). The connected network of dice, representing a mass of players, demonstrates how the product reduces the risks for the bookmaker by "disconnecting from the network" the desired suspicious player – the connection breaks, the red cube goes out.
At the end, the sports elements from the previous scene fly into the box, which closes, spins and gets into the frame with the Sportsbook logo. Thereby demonstrating that this is a ready-made solution "out of the box".
The whole video is built from easy and understandable images in the brand's corporate style with an emphasis on classic animation.
Finally, we created the second video from the same series in the same style, only this time about the company itself.