2023

NYX Awards - 2023 Grand Winner Winner

SOFTSWISS – Sportsbook

Entrant Company

VZ Agency

Category

Video / Web Based Productions - Animation

Client's Name

SOFTSWISS

Country / Region

Russia

Experience Level

Agency

SOFTSWISS is an IT developer of software for betting companies. After watching the video, the b2b audience should understand what the Sportsbook sports betting software platform is, what advantages this product brings, remember the brand and, ideally, become a potential client. The video was used in the brand's social networks, on the website, at industry exhibitions.

We built a promo video of the software for launching a gaming business on the same "game" motion design with a dynamic change of elements from scene to scene. At the beginning, we depicted a circular changing dial of betting odds, which are the basis of any betting business. Next – a fan composition of elements of sports competitions – balls, bats, helmets, rackets, etc., reflecting various competitions.

The design of a horizontal tile rotating around its axis reflects that Sportsbook is in a single ecosystem with other brand products (Game Aggregator, Jackpot Aggregator, Affilka, Casino Platform). The connected network of dice, representing a mass of players, demonstrates how the product reduces the risks for the bookmaker by "disconnecting from the network" the desired suspicious player – the connection breaks, the red cube goes out.

At the end, the sports elements from the previous scene fly into the box, which closes, spins and gets into the frame with the Sportsbook logo. Thereby demonstrating that this is a ready-made solution "out of the box".

The whole video is built from easy and understandable images in the brand's corporate style with an emphasis on classic animation.

Finally, we created the second video from the same series in the same style, only this time about the company itself.

Credits

Executive Producer / VZ Agency
Aleksei Shamin
Executive Producer / VZ Agency
Anton Posokhin
CG Producer / VZ Agency
Leyla Sikharulidze
Creative Director / VZ Agency
Stanislav Bulatsky
Production Director / VZ Agency
Denis Koporushkin
Art Director / VZ Agency
Ivan Domrachev
Sound Director / VZ Agency
Denis Blinov
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