2020

NYX Awards - 2020 Silver Winner Winner

Western Digital Women's Day Initiative

Entrant Company

Jones Digital Media

Category

Photography / People / Portrait

Client's Name

Western Digital

Country / Region

United States

Experience Level

Agency

We love telling stories that move people, and when Western Digital approached us to help them with their International Women's Day initiative we didn't have to be asked twice. This project had a tight turnaround to deliver 15 striking portraits capturing the spirit and energy of some of Western Digital's most inspiring women leaders from around the world. Once we began discussing the project with the women-led Corporate Marketing team, we realized we could add another layer to the initiative by using only women photographers. After all, the focus was all on International Women's Day and we figured there were plenty of talented women photographers across the globe we could partner with. For Western Digital, this was a landmark project that showcased their strong commitment to their women leaders. We were proud and honored to be included in such a progressive and beautifully executed initiative. The rest of the photographs and the stories behind the faces were posted on Western Digital's home page throughout March.

Credits

Creative Director/Jones Digital Media
Dylan Jones
Western Digital
Jamie Perkins
Producer/Jones Digital Media
Pam MacDougall
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