2020

NYX Awards - 2020 Gold Winner Winner: Morris Animal Foundation

Morris Animal Foundation Brand Book

Entrant Company

Morris Animal Foundation

Category

Design & Print (NEW) / Other Design & Marketing

Client's Name

Country / Region

United States

Experience Level

Internal

Critical to the success of any organization’s marketing and communications program is a clear and consistent brand identity. That identity is comprised not only of content, design and digital components, but also an overall sense of who we are, what we do, and how we talk about ourselves. The Morris Animal Foundation Brand Book provides a comprehensive yet succinct guide to the Foundation for staff members as well as external partners who need brand guidance.
The Brand Book provides guidance as well as education on Foundation messaging, design elements, consistency in voice, writing style, hard-fast rules and suggestions, legal definitions and logo usage, and more to help our staff and partners represent the Foundation consistently and accurately. This leads to a strong brand identity that enables the Foundation to promote its work in advancing the health and well-being of animals.

Credits

Chief Marketing Officer
Carol Borchert
Associate Creative Director
Nicole Maluso

Associate Director of Marketing
Lindsey Washington
Graphic Designer
Jozy Klupar
2020
Non-Broadcast
NYX Awards 2020 Winner - In Search of Humans, Matson Money
gold
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast / Sales Motivation

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Lazarus Effekt,  Lara Wilkin
gold
winner

Entrant Company

Lara Wilkin

Category

Design & Print / Poster (Series)

Country / Region

Germany

2020
Branded Content
NYX Awards 2020 Winner - Make Your Building Beautiful, BroCoLoco
gold
winner

Entrant Company

BroCoLoco

Category

Branded Content / Branded Content / Other

Country / Region

United States

2020
Integrated Marketing
NYX Awards 2020 Winner - McInnes Cooper - Obama in Nova Scotia Event, VERB Interactive
gold
winner

Entrant Company

VERB Interactive

Category

Integrated Marketing / Business to Business

Country / Region

Canada