Morris Animal Foundation Brand Book

Critical to the success of any organization’s marketing and communications program is a clear and consistent brand identity. That identity is comprised not only of content, design and digital components, but also an overall sense of who we are, what we do, and how we talk about ourselves. The Morris Animal Foundation Brand Book provides a comprehensive yet succinct guide to the Foundation for staff members as well as external partners who need brand guidance.

The Brand Book provides guidance as well as education on Foundation messaging, design elements, consistency in voice, writing style, hard-fast rules and suggestions, legal definitions and logo usage, and more to help our staff and partners represent the Foundation consistently and accurately. This leads to a strong brand identity that enables the Foundation to promote its work in advancing the health and well-being of animals.