Manitoba Harvest - Super Seed Oatmeal

The design project was to introduce a new subline under the Manitoba Harvest master brand.
This line was to move away from where the traditional natural food category sits and was to explore "a modern, next generation" approach for the brand. The emphasis was to create concepts that represented a holistic approach to food and focused equally on physical, mental, and environmental health. Concepts were to align with the traditional Manitoba Harvest brand - keep it familiar but achieve a fresh new look.
Icons were developed to represent stages of holistic health. Bright package colors spoke to a feeling of vibrancy and activity.
Final packaging has strong stop-ability in the on-shelf competitive environment.