2024

NYX Awards - 2024 Grand Winner Winner

The Tech Eagle

Entrant Company

Gravity Global

Category

Video - Multi-level Marketing

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Experience Level

Agency

We Created a social campaign that pivoted from a concentration on posting photos of the Profit Hunter aircraft at physical airshow events to a truly integrated social campaign that not only promoted the aircraft but provided the support and advice the airline industry was seeking.

Gravity research indicated three key challenges for Airline Operators.

1) How to navigate the impact of Covid-19

2) How to generate profit in a post covid world.

3) How to deliver on their environmental targets as climate change becomes the world’s number one priority.

The solution to these challenges involved persuading airlines of the benefits of the E2 next generation aircraft that are a lot easier to fill in an environment of lower passenger numbers and has the innovation and technology to deliver significant environmental benefits by operating with lower noise, less fuel burn, less maintenance requirements as well as delivering a much-reduced carbon emission footprint.

Gravity created personas for the audience and the aircraft. Renaming the E190-E2 and E195-E2 (not memorable) as the ‘Profit Hunter’ reflecting the core proposition (most efficient/profitable) and the target market’s needs (profit)-something even more relevant in the current environment

The ‘big idea’ extended from previous campaigns was to use hand-painted predators from the natural world on nose cones to attract attention but this time it needed to reflect the audience personas as hunters of profit and environmental improvement.

Our challenge was to ‘own’ sustainability in a crowded market of sustainability claims.

Delivering up to 25% reduction in fuel burn and the lowest levels of carbon emissions and noise, the stunning #E2ProfitHunter is enabling airlines to hunt down opportunity sustainably, profitably, and at speed. The latest film ‘The Tech Eagle’ is rapidly approaching over a Million YouTube views.

2024
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Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Video - Branded Content

Country / Region

United Kingdom

2024
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NYX Awards 2024 Winner - The Tech Eagle
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Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Video - Animation

Country / Region

United Kingdom

2024
Marketing Campaign
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada
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Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Marketing Campaign - Video Marketing Campaign

Country / Region

United Kingdom

2024
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Entrant Company

Ragdoll

Category

Video - Trailers

Country / Region

Norway