40th Anniversary Harney & Sons Fine Teas Catalog

From 6 teas to more than 300, Harney & Sons Fine Teas has grown over the years to span continents and reach the hearts of tea lovers everywhere. For the past 40 years, the company has been owned and operated by descendents of founder, John Harney, and is very much a family affair. Tea connoisseurs and enthusiasts welcome the arrival of the catalog and frequently order many hundreds of dollars worth of teas from their homes, or arrive at the Harney stores with a list of teas they want to try. Ashworth Creative designed and edited all of the content for the catalog celebrating the 40 year anniversary in 2023. This year was a celebration of where the company has been and where it is going. By highlighting the timeline of the organization, the history of teas they offer and the regions from which those teas originate, we transported readers back to the foundations of the decades-old company while illustrating how it is steeped in centuries-old tradition. By showcasing new products, such as improved collections, exciting collaborations, and fun innovations - particularly in the ever-growing hemp division - we invited readers to continue along on the journey with Harney & Sons as they look to the future for their business and family.
The photography is largely produced in-house by Alex Harney and the project is managed by Emeric Harney. On the client side, overall project supervision falls to Mike Harney and Paul Harney. At Ashworth Creative the catalog is designed by Isaac Ashworth, Creative Director; written and edited by CEO, Eve Ashworth and Writer, Leslie Fox; overseen by Project Manager, Tricia Allen.