2024
Entrant Company
TEAM LEWIS
Category
Social Media / Social Campaign
Client's Name
Palo Alto Networks
Country / Region
United States
Experience Level
Agency
In celebration of National Cybersecurity Month, TEAM LEWIS strategized, developed and launched a social-first creative campaign on behalf of Palo Alto Networks with the goal of building awareness among a broad audience around the imminent dangers of overlooking cybersecurity best practices framed in everyday narratives.
The campaign followed a relatable character, Polly-Anne Newman (easter egg for PANW) as she had conversations with friends and family contextualized in recognizable interfaces such as Zoom, Slack, WhatsApp and text. The "conversations" in each video highlighted different cyberthreat scenarios and ways to prevent these harmful situations. The campaign contextualized real issues in a relatable, human approach that seamlessly blended authenticity with important, educational insights.
Entrant Company
Parnaso
Category
Advertising & Design / Outdoor Ad Design
Country / Region
Spain
Entrant Company
andrea@andisites.com
Category
Website / Health
Country / Region
United States
Entrant Company
80/20 Digital
Category
Marketing Campaign / Marketing ROI Excellence (New)
Country / Region
Australia
Entrant Company
Finalsite
Category
Website / School / Universities
Country / Region
United States