Cybersecurity Tools to Fortify Your Digital Life

In celebration of National Cybersecurity Month, TEAM LEWIS strategized, developed and launched a social-first creative campaign on behalf of Palo Alto Networks with the goal of building awareness among a broad audience around the imminent dangers of overlooking cybersecurity best practices framed in everyday narratives.

The campaign followed a relatable character, Polly-Anne Newman (easter egg for PANW) as she had conversations with friends and family contextualized in recognizable interfaces such as Zoom, Slack, WhatsApp and text. The "conversations" in each video highlighted different cyberthreat scenarios and ways to prevent these harmful situations. The campaign contextualized real issues in a relatable, human approach that seamlessly blended authenticity with important, educational insights.