2024
Entrant Company
TEAM LEWIS
Category
Social Media / Social Campaign
Client's Name
Palo Alto Networks
Country / Region
United States
Experience Level
Agency
In celebration of National Cybersecurity Month, TEAM LEWIS strategized, developed and launched a social-first creative campaign on behalf of Palo Alto Networks with the goal of building awareness among a broad audience around the imminent dangers of overlooking cybersecurity best practices framed in everyday narratives.
The campaign followed a relatable character, Polly-Anne Newman (easter egg for PANW) as she had conversations with friends and family contextualized in recognizable interfaces such as Zoom, Slack, WhatsApp and text. The "conversations" in each video highlighted different cyberthreat scenarios and ways to prevent these harmful situations. The campaign contextualized real issues in a relatable, human approach that seamlessly blended authenticity with important, educational insights.
Entrant Company
Berman and Company
Category
Public Relations Campaign / Best PR Campaign
Country / Region
United States
Entrant Company
Takhir
Category
Mobile App / Mobile App / Other__
Country / Region
Kazakhstan
Entrant Company
Bojun Tan
Category
Advertising & Design / Logo Design
Country / Region
United States
Entrant Company
WineGlass Marketing
Category
Marketing Campaign / Email Marketing Campaign (New)
Country / Region
United States